Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox / Edition 1

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Overview

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.

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Product Details

  • ISBN-13: 9783540769460
  • Publisher: Springer Berlin Heidelberg
  • Publication date: 7/1/2008
  • Edition description: 2008
  • Edition number: 1
  • Pages: 232
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.63 (d)

Table of Contents


Foreword v Methodology ix Acknowledgements xi Organization of the Book xiii Part A Knowing the Enemy - The Mechanisms of Counterfeit Trade 1
1 An Introduction to Counterfeit Markets 3
1.1 The changing nature of counterfeit trade 8
1.2 A global problem - Frequently discussed, little understood 14
1.3 Counterfeiting is not parallel trade is not overproduction - Why a clear problem definition is needed 16
1.4 Academic publications on counterfeit trade 19
2 Understanding Counterfeit Supply 23
2.1 Strategies and production settings of counterfeit producers 23
2.2 Distribution channels and shipment strategies for illicit goods 35
2.3 Exploring the counterfeiters' business case 41
2.4 Research on counterfeit supply 44
3 Counterfeit Demand and the Role of the Consumer 47
3.1 Consumer behavior in counterfeit markets 47
3.2 Developing brand- and product-specific consumer studies 56
3.3 Research in counterfeit demand 59 Part B Countermeasures - Best Practices and Strategy Development 67
4 Established Anti-counterfeiting Approaches - Best Practices 69
4.1 State-of-the-art in anti-counterfeiting 69
4.2 The characteristics of successful practices 77
4.3 Research on managerial and legal countermeasures 79
5 Implementing Anti-counterfeiting Measures 85
5.1 Monitoring processes 85
5.2 Reaction processes 91
5.3 Preventive measures 93
5.4 Organizational structure of anti-counterfeiting units 97 Part C Management Tools - Towards a Fact-based Managerial Approach 101
6 Determining the Market Share of Counterfeit Articles 103
6.1 A critique of existing statistics 104
6.2 Macroeconomic calculations 114
6.3 Microeconomiccalculations 121
7 Implications for Affected Enterprises 125
7.1 Quantifying the loss of revenue 125
7.2 A model to assess the impact on brand value 133
7.3 Implications for quality costs, liability claims, and future competition 141
7.4 Positive effects of counterfeit trade 144
7.5 Research on the impact of counterfeit trade 146 Part D Product-protection Technologies 149
8 Principles of Product Security Features 151
8.1 Classification of protection technologies 151
8.2 Attack scenarios and their implications 155
8.3 Requirements for security features 157
9 The Potential of RFID for Brand- and Product-protection 161
9.1 An introduction to the Internet of Things 162
9.2 Technical principles of RFID technology 170
9.3 Solution concepts 177
9.4 Application scenarios 187 Part E Managerial Guidelines and Conclusions 197
10 Guidelines 199
11 Concluding Remarks 207 Appendix 209 List of References 211 List of Abbreviations 225 Index 227 About the Authors 231
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