- Shopping Bag ( 0 items )
Fitzgerald tells the success stories of over 25 creative women who have built thriving businesses out of their artisanal skills. The shop owners, designer/producers, and service providers covered include Elisa Strauss (Confetti Cakes); Phyllis Leck (Village Weaver); Marilyn Lysohir (Cowgirl Chocolates); and Denise Allen (Allen's 19th Century General Store). Each profile includes a biography, addressing the woman's motivations and her tips for others, and is accompanied by photographs of the woman, her business enterprise, and some of her products. But that's not all. The book then offers a Business Crafting Workshop: a step-by-step guide for prospective entrepreneurs, including drawing up a business plan, product development, marketing and sales, and financial management. A list of names and addresses of helpful trade associations, books, journals, and mentors (the names and addresses of those profiled) are included. Published in conjunction with Country Living magazine, which has an annual issue profiling women entrepreneurs, the book enables the Country Living editors to go beyond those profiles and "gather many more stories in one place than...in a single issue of the magazine." A good choice primarily for public library collections.-Lucy Heckman, St. John's Univ. Lib., Jamaica, NYCopyright 2006 Reed Business Information.