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From the Publisher
"It is an anecdotal book, easy to read, and authoritative. It focuses mainly on public relations strategies and tactics in high-profile criminal cases (including white-collar), though Mackenzie also talks about dealing with the press in high-profile custody disputes, personal injury cases, and others."
Law Marketing Bibliography
"Mackenzie, founder of a public relations firm that specializes in court-related work and high-profile criminal trials, explains the importance of media relations for both the accused and accuser in trails. In each chapter, she describes a media relations challenge, including cases involving celebrities (O.J. Simpson, Russell Crowe, Robert Blake), custody disputes, serious and white-collar crimes, and Andrea Yates. She includes a chapter on media training for lawyers. The book was written for subjects and lawyers of high-profile cases and those interested in them."
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