Couture Culture: A Study in Modern Art and Fashion / Edition 1

Couture Culture: A Study in Modern Art and Fashion / Edition 1

by Nancy J. Troy
     
 

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ISBN-10: 0262701030

ISBN-13: 9780262701037

Pub. Date: 04/01/2004

Publisher: MIT Press

In Couture Culture, Nancy Troy offers a new model of how art and fashion were linked in the early twentieth century. Focusing on a leader of the French fashion industry, Paul Poiret, Troy uncovers a logic of fashion based on the tension between originality and reproduction that bears directly on art historical issues of the period. This tension lies at the heart of

Overview

In Couture Culture, Nancy Troy offers a new model of how art and fashion were linked in the early twentieth century. Focusing on a leader of the French fashion industry, Paul Poiret, Troy uncovers a logic of fashion based on the tension between originality and reproduction that bears directly on art historical issues of the period. This tension lies at the heart of haute couture, which, although designed for the wealthy, was also intended to be adapted for sale in department stores and other clothing outlets that catered to a broader consumer market. Troy examines the relationships between elite and popular culture, the professional theater and the fashion show, as well as the presumed polarity between classical and Orientalist sensibilities. She shows how Poiret and other designers patronized the arts and presented themselves as artists not only to sell their individual dresses to wealthy clients but also to promote the mass production of their designs. The contradictions she uncovers suggest surprising parallels with the readymades and fashion-related work of Marcel Duchamp, who explored the questions of originality and authenticity raised by couture culture during the 1910s and 1920s. In contrast to dominant accounts of early twentieth-century art that have dismissed fashion as superficial, fleeting, and feminized, Troy's more nuanced approach reveals conceptual structures and marketing strategies shared by modern art and fashion in these years.

Product Details

ISBN-13:
9780262701037
Publisher:
MIT Press
Publication date:
04/01/2004
Edition description:
New Edition
Pages:
450
Product dimensions:
7.00(w) x 9.00(h) x 0.90(d)

Table of Contents

Acknowledgmentsviii
Introduction2
1Fashion, Art, and the Marketing of Modernism18
2Theater and the Spectacle of Fashion80
3Fashioning Commodity Culture192
4The Readymade and the Genuine Reproduction266
Conclusion327
Notes338
Sources Consulted386
List of Illustrations415
Index429

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