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Covering Business: A Guide to Aggressively Reporting on Commerce and Developing a Powerful Business Beat

Overview

This guide for journalists teaches how to develop an effective business beat, report on public and private companies, cultivate sources inside and outside a corporation, use business databases and websites, and write business articles that hook readers.

Covering Business teaches journalists how to develop an effective business beat. It shows how to report on public and private companies, cultivate sources inside and outside a corporation, use ...

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Overview

This guide for journalists teaches how to develop an effective business beat, report on public and private companies, cultivate sources inside and outside a corporation, use business databases and websites, and write business articles that hook readers.

Covering Business teaches journalists how to develop an effective business beat. It shows how to report on public and private companies, cultivate sources inside and outside a corporation, use business databases and websites, and write business articles that hook readers.

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Editorial Reviews

From the Publisher
"Reed and Lewin offer hope for dysfunctional business news operations everywhere with a guide that's smart and practical and steeped with real-world examples." Glenn Coleman, Assistant Managing Editor, Money
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Product Details

  • ISBN-13: 9781933338019
  • Publisher: Marion Street Press, LLC
  • Publication date: 7/28/2005
  • Edition number: 2
  • Pages: 124
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.36 (d)

Meet the Author

Robert Reed is the former editor of Crain's Chicago Business. Glenn Lewin is a business researcher and investigator.

Robert Reed is the former editor of Crain's Chicago Business. Glenn Lewin is a business researcher and investigator.

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Table of Contents

Introduction: Why Business News is Important 8
Chapter 1 Build it and They Will Read 10
Chapter 2 A Biz Editor Who Means Business 21
Chapter 3 The Beats Go On 31
Chapter 4 Covering the Corporation 39
Chapter 5 Business Research: An Investigative Approach 59
Chapter 6 The Paper Trail: Part I 68
Chapter 7 The Paper Trail: Part II 78
Chapter 8 The Paper Trail: Part III 85
Chapter 9 Finding and Developing Sources 93
Chapter 10 Writing Business News 100
Chapter 11 Numbers and Statistics 110
Chapter 12 Multi-Media Mania 116
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