Covert Persuasion: Psychological Tactics and Tricks to Win the Game

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Overview

When we make decisions we like to think we weigh the optionscarefully, look at all the possibilities, and make the best choicebased on a rational examination of the facts. But in truth, much ofour decision making happens on a subconscious level based onfeelings we might not even be aware of. Understanding and managingthose subconscious feelings is the key to the art ofpersuasion.

By observing and predicting human behavior, we can learn toreact and direct behavior in others with ...

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Overview

When we make decisions we like to think we weigh the optionscarefully, look at all the possibilities, and make the best choicebased on a rational examination of the facts. But in truth, much ofour decision making happens on a subconscious level based onfeelings we might not even be aware of. Understanding and managingthose subconscious feelings is the key to the art ofpersuasion.

By observing and predicting human behavior, we can learn toreact and direct behavior in others with the right kinds of wordsand body language. If you want to learn how to convince people tobuy your product, contribute to your cause, or vote for yourcandidate, this book has the answers. Covert Persuasionsyn-thesizes the latest research in psychology, linguistics, salestactics, and human communication to reveal the most effectivemethods for consistently and effectively persuading anyone ofvirtually anything.

Covert Persuasion sounds like a secret operation because it is;when you master these techniques and put them to use, no one willeven notice your tactics. But that doesn't mean these techniquesare sneaky or underhanded. They aren't! You aren't tricking anyone;you're simply using all your abilities to encourage them to makethe choice you want them to make. It's not unfair orunderhanded—it's just powerful, practical, and effective.

If you work in sales, Covert Persuasion will arm you with newskills and techniques you can put to use every day to dramaticallyincrease your commissions. And if you don't work in sales, you canstill use these tactics to convince colleagues, subordinates, andsupervisors to help you meet your goals and get things done on adaily basis. Even outside of the office, persuasion is a vitalskill everyone should have.

This reliable resource will help you with all your persuasionefforts, in every situation. Dip into it for fresh ideas and newtechniques or use it to sharpen the skills you already have. Forsalespeople, Covert Persuasion will help you increase your salesalmost immediately. No matter what you do for a living, this bookwill help you do it better. Not convinced yet? Look inside and youwill be . . .

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Product Details

  • ISBN-13: 9780470051412
  • Publisher: Wiley
  • Publication date: 9/22/2006
  • Edition number: 1
  • Pages: 240
  • Sales rank: 595,383
  • Product dimensions: 5.80 (w) x 8.40 (h) x 1.00 (d)

Meet the Author

James Speakman is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.
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Table of Contents

Acknowledgments.

Introduction.

1 Covert Persuasion Begins in the Mind.

2 From “No” to “Yes”.

3 Covert Strategies for Changing Beliefs.

4 Covert Persuasion 101:The Tactics.

5 The Words of Covert Persuasion.

6 The Focused Outcome Mindset.

7 20 Keys to Using Covert Persuasion in a Story.

8 Using Questions to Covertly Persuade.

9 Using Emotions to Covertly Persuade.

10 27 Observations About People And How to Covertly PersuadeThem.

11 Putting It All Together.

Appendix Covert Persuasion Worksheet.

Bibliography.

Index.

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Customer Reviews

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  • Posted March 3, 2009

    I Also Recommend:

    I really love the book.

    The book covert persuasion. Kevin Hogan gives the reader much knowledge to chew on in his tiny book of only 223 pages. He gives the reader much to think about when convincing a person to read and article,buy a car, interest a potential love of ones life...etc. One of the best chapters to read, in my opion, is this: chapter 5. The words of covert persuasion. So many times when a person attempts to change someone's mind they do it with interrogatory speeches and "that" always,always,fails.. Kevin Hogan guides the reader through 12 of the most powerful words in the english language and shows the reader how to use the to create powerful suggestions in the minds of the listener. I also recommend covert hypnosis if you have found that you like this book by him. This book has opened my eyes to the many ways that all of us are being "snowed" by salesmen. It has also opened my eyes to the many possibilities the persuasion has: whether in the classroom, stateroom, or grocery store. It has many, many, possibilities and comes hight recommended. If you are interested in persuading anyone and everyone I urge you to buy the book. I have gotten many benefits from it.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 8, 2009

    Covert Persuasion

    This book is very useful when attempting to persuade someone into your way of thinking. It gives insight into how people think and how to use that to your advantage. It's a great book and I would definitely recommend picking it up.

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  • Anonymous

    Posted April 27, 2007

    Complete compendium of convincing tactics

    Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call ¿covert persuasion¿ ¿ the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert ¿ for example, saying 'Just imagine how much you'll be admired in that new car.' And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. We recommend this overview to salespeople and to those who want to polish their persuasive skills.

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