Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan, James Speakman |, Hardcover | Barnes & Noble
Covert Persuasion: Psychological Tactics and Tricks to Win the Game
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Covert Persuasion: Psychological Tactics and Tricks to Win the Game

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by Kevin Hogan, James Speakman
     
 

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Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything

Overview

Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Product Details

ISBN-13:
9780470051412
Publisher:
Wiley
Publication date:
09/22/2006
Pages:
240
Sales rank:
617,464
Product dimensions:
5.80(w) x 8.40(h) x 1.00(d)

Meet the Author

Kevin Hogan is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. He holds a doctorate in psychology and is also the author of The Science of Influence, from Wiley.

James Speakman is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.

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Covert Persuasion: Psychological Tactics and Tricks to Win the Game 3.9 out of 5 based on 0 ratings. 10 reviews.
jazztyler More than 1 year ago
The book covert persuasion. Kevin Hogan gives the reader much knowledge to chew on in his tiny book of only 223 pages. He gives the reader much to think about when convincing a person to read and article,buy a car, interest a potential love of ones life...etc. One of the best chapters to read, in my opion, is this: chapter 5. The words of covert persuasion. So many times when a person attempts to change someone's mind they do it with interrogatory speeches and "that" always,always,fails.. Kevin Hogan guides the reader through 12 of the most powerful words in the english language and shows the reader how to use the to create powerful suggestions in the minds of the listener. I also recommend covert hypnosis if you have found that you like this book by him. This book has opened my eyes to the many ways that all of us are being "snowed" by salesmen. It has also opened my eyes to the many possibilities the persuasion has: whether in the classroom, stateroom, or grocery store. It has many, many, possibilities and comes hight recommended. If you are interested in persuading anyone and everyone I urge you to buy the book. I have gotten many benefits from it.
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This book is very useful when attempting to persuade someone into your way of thinking. It gives insight into how people think and how to use that to your advantage. It's a great book and I would definitely recommend picking it up.
Guest More than 1 year ago
Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call ¿covert persuasion¿ ¿ the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert ¿ for example, saying 'Just imagine how much you'll be admired in that new car.' And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. We recommend this overview to salespeople and to those who want to polish their persuasive skills.