The Ultimate Guide To Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets To Building Extreme Profits Online.
Cracking the Code has little to do with what you do, it‟s concerned with how
you do it. We uncovered 22 crucial principles flowing through the lives of the
Here's how it lays out…
Each chapter taps into a Code Word for that section, such as YOUnique in
chapter 3. Even though it‟s a play on words, the capitalized part of each word
– in this case YOU - is the focus. It‟s the foundation of the principle. Next,
the term is explained. Then “the code” is given. This is how the concept takes
root in you. Finally, the chapter concludes with a real life example (or dead
example, but he or she made such an impact their life lives on after them) of
someone who is principle proof. That does not mean that he/she doesn‟t
crack the code in several – if not all – of the areas, but you can‟t miss this
aspect flowing out of their lives.
This book talks about the principles, but the Code Section is where you will
apply the concepts to your life. Don‟t be the person who loves to optimize his
web pages, but fails to optimize his life!
The Value of Life
“Why am I here?”
That question creates more mid-life crises than any other. There comes a
time when we all question our purpose. What value do we have? What lasting
mark will we leave?
purPOSE lets you pose. When a golfer hits a great shot he holds the finish;
he poses. A gymnast does the same. As does anyone who completes, or
competes with excellence.
Successful lives are filled with poses. Not arrogant, “Look what I did that you
didn‟t,” but a sense of succeeding in a way that delivers value to yourself and
others. Many know early on in life what their life contribution will be, while
others do not discover it until their 60‟s or 70‟s.
In general your purpose, and mine, is to create value - to make people better
through our products and services. The result will possibly be wealth, but
without a doubt purpose will be achieved.
No matter where you are or what you do you can be a positive gift to the
lives of those around you. But for most of us that isn‟t enough. We want to
know our specific role, our specific all enveloping purpose. But before getting
to finding your specific purPOSE let‟s look at some myths.
Myths of purPOSE
Myth #1: One Purpose for Life
There is not a single purpose for your life. Your purpose for this year may be
radically different from the one you‟ll have five years from now. Don‟t buy
into the belief that there is only ONE sum of your life. For every Martin
Luther King, Jr. there have been millions of people who lived their purposed
lives out of the spotlight, but they were still very needed.
Myth #2: Gargantuan Purpose
You do not have to build an orphanage in Zimbabwe to contribute to society.
When speaking about purpose, grandiose ideas enter our minds. Mother
Teresa comes to mind and we assume we need to move to a Calcutta leper
colony to live with meaning.
Not true. If you feel led to that type of life, fine. But if not, fine. Just don‟t
think that a purpose has to be huge to be necessary.
Myth #3: Menial Can’t Be Purposeful
People look at their careers and think, “I‟m only a high school janitor, what
possible good can I do?” We‟ve got to focus beyond our careers or any tasks.
Forget about tasks and “work.” Think about influence and impact.
A janitor who touches the life of failing kid who then turned his life around
and became a CEO, well, would we say the custodian has no purpose? No
way! We‟d think, “If it wasn‟t for a janitor who cared enough about someone
everyone else wrote off we‟d never have this great company.”
Instead of thinking that your menial tasked life is unimportant, start
considering all the ways you impact people personally outside of your “job.”
Myth #4: The Purpose of Money
Don‟t confuse a desire with a purpose. You may desire millions of dollars, but
is that why you‟re here?
Wealth is a result of purpose. Yes, some people get rich and don‟t have
purpose, but I‟m tying contentment into the definition as well. People who
become wealthy as a product of their purpose live the best lives.
People of purPOSE
There are four main categories or types of people with purpose.