Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision by Thom Hartmann | Hardcover | Barnes & Noble
Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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by Thom Hartmann
     
 

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Why are so many Americans buying into a right-wing line whose practical effect is to leave them marginalized and struggling? Because the Right has mastered the subtle and largely subconscious aspects of political communication. It's time to fight back! Drawing on his rich background as a psychotherapist, advertising executive, and radio host, Thom Hartmann helps you

Overview

Why are so many Americans buying into a right-wing line whose practical effect is to leave them marginalized and struggling? Because the Right has mastered the subtle and largely subconscious aspects of political communication. It's time to fight back! Drawing on his rich background as a psychotherapist, advertising executive, and radio host, Thom Hartmann helps you use the same techniques to make the progressive message even more compelling and persuasive. He applies what science has learned about how people actually perceive information to give you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.

About the Author:
Thom Hartmann is the host of a nationally syndicated Air America radio program

Product Details

ISBN-13:
9781576754580
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
11/01/2007
Series:
BK Currents Series
Edition description:
Reprint
Pages:
220
Product dimensions:
6.54(w) x 9.24(h) x 0.89(d)

Meet the Author

Thom Hartmann is the award-winning, bestselling author of over a dozen books, including The Edison Gene, The Last Hours of Ancient Sunlight, and Attention Deficit Disorder: A Different Perception. His groundbreaking work in ADD/ADHD and psychotherapy has been featured in TIME magazine, the New York Times, and in media around the world. He lives in Oregon.

Jim Hightower is a syndicated columnist, national radio commentator, the publisher of the Hightower Lowdown newsletter, and the New York Times bestselling author of Thieves in High Places. Susan Demarco is a writer, former radio talk-show host, public-interest activist, and longtime Hightower partner-in-crime.

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