Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

5.0 2
by Thom Hartmann, Jim Hightower
     
 

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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political

Overview

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Product Details

ISBN-13:
9781576756270
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
09/01/2008
Series:
BK Currents Series
Pages:
223
Sales rank:
519,412
Product dimensions:
5.50(w) x 8.10(h) x 0.70(d)

Meet the Author

Thom Hartmann is the award-winning, bestselling author of over a dozen books, including The Edison Gene, The Last Hours of Ancient Sunlight, and Attention Deficit Disorder: A Different Perception. His groundbreaking work in ADD/ADHD and psychotherapy has been featured in TIME magazine, the New York Times, and in media around the world. He lives in Oregon.

Jim Hightower is a syndicated columnist, national radio commentator, the publisher of the Hightower Lowdown newsletter, and the New York Times bestselling author of Thieves in High Places. Susan Demarco is a writer, former radio talk-show host, public-interest activist, and longtime Hightower partner-in-crime.

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
I have had this book for about a year and read it four times.
Anonymous More than 1 year ago