Cracking the Millionaire Code: What Rich People Know That You Don't--and How to Apply It

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Why do some people struggle financially while others seem destined for more prosperous lives? What if you could enjoy a more abundant lifestyle without sacrificing anything you now hold dear—your values, your health, your spirituality, your freedom, your friends and family? Take it from two authors who know firsthand: You can.

Mark Victor Hansen is coauthor of the phenomenally successful Chicken Soup for the Soul series, and Robert G. Allen is the author of the blockbuster ...

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Overview

Why do some people struggle financially while others seem destined for more prosperous lives? What if you could enjoy a more abundant lifestyle without sacrificing anything you now hold dear—your values, your health, your spirituality, your freedom, your friends and family? Take it from two authors who know firsthand: You can.

Mark Victor Hansen is coauthor of the phenomenally successful Chicken Soup for the Soul series, and Robert G. Allen is the author of the blockbuster paradigm-shifting bestseller Nothing Down. But it wasn’t always that way. Neither author is a stranger to failure. Both have lost everything—more than once! But, independent of each other and over time, these two men came up with principles for helping both themselves and others. They began conducting their business lives along enlightened lines, and since then their joy and their wealth have grown exponentially.

Now, with this book, Hansen and Allen have teamed up to provide you with their time-tested tenets for unlocking the secrets of creating Enlightened Wealth. The keys lie in the book’s four wealth codes:

•The Destiny Code

•The Prism Code

•The Angel Code

•The Star Code

Along the way you’ll read stories of people just like you who have discovered the extraordinary lives they were meant to live and stepped into them. You’ll learn how to turn your unknown assets into millions, create your own Enlightened Wealth Statement, unleash the power of “hundredfolding,” follow the 101-Day Plan to your first million, and use Residual Philanthropy to pave your way to even greater wealth.

And the beauty of it all is that the first tumbler to click into place is found inside of you—it’s based on doing what comes naturally. Once you determine what you love to do (and the pages ahead have dozens of tips for doing so), you enlighten your journey with the fire of your true passion.

Yes, this is going to take determination and hard work, but once you’ve cracked the Millionaire Code, all your effort will seem “right” in a way that it never did before.

Are you ready to become the next enlightened millionaire?

Learn the fastest, most natural route to prospering with integrity:

•Discover your enlightened million-dollar idea

•Turn your unknown assets into millions

•Gather an amazing team around you

•Unleash the power of “hundredfolding”

•Follow the 101-Day Plan to your first enlightened million

•Use Residual Philanthropy to pave your way to even greater wealth

Like the dozens of people whose inspiring stories of Enlightened Wealth are told in the pages of this book, you can live the life you want—the life you were meant to lead. What are you waiting for?

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Editorial Reviews

From Barnes & Noble
This profitable primer takes the coauthors' The One Minute Millionaire several steps further by showcasing the stories of real people who discovered and capitalized on their own MDIs: Million Dollar Ideas. Using examples as wild and far-flung as bottled water and Post-it Notes, Allen and Hansen show how cracking the millionaire code is simpler than it sounds. Filled with powerful inspiration and practical personal finance advice, it's also a fun read.
From the Publisher
“This is a powerful book. When Mark Victor Hansen and Robert G. Allen write about success and acquiring wealth the right way, we all better pay attention. Cracking the Millionaire Code will get your heart pumping.” —Pat Williams, senior vice president, Orlando Magic

“It’s not smoke and mirrors, it’s real, down-to-earth practical principles that make millionaires millionaires. But making money is only part of creating a happy millionaire. Doing right with the money you make is just as critical. By following the simple and completely unique guide presented in this book you can make millions and do good for others simultaneously.” —Mo Siegel, founder, Celestial Seasonings

“Shows entrepreneurs step by step how to tap individually into their highest potential.” —Paul Zane Pilzer, economist

“Finally, straightforward, no-nonsense, use-now strategies for building wealth. And with the turn of each page you get handed a new key to your own treasure.” —Deborah Rosado Shaw, Dream BIG! Enterprises, LLC

Publishers Weekly
Chicken Soup coeditor Hansen and business writer Allen (Nothing Down) promote the idea that ultimate success is achieved through four key wealth codes: the Destiny Code (discovering your place in the universe); the Prism Code (finding the path to success); the Angel Code (building the right team); and the Star Code (finding the right customers). The codes form the basis of the chapters that follow, which specify how exactly to crack each one and to create an ultimate life's work. There is some useful advice, mainly on assembling the right support system, maximizing the potential of ideas and giving back. Unfortunately, these core concepts are made unnecessarily complex by a byzantine system of related buzzwords (Serendestiny, hundredfolding). The pace is further slowed by intermittent word puzzles that repeat key adages and by inspirational quotations at the perimeter of each page. Still, there's more than enough to inspire readers to make the connection between personal passion and wealth potential. 12-city author tour. Agent, Jillian Manus. (June 7) Copyright 2005 Reed Business Information.
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Product Details

  • ISBN-13: 9781400082940
  • Publisher: Crown Publishing Group
  • Publication date: 5/31/2005
  • Pages: 320
  • Product dimensions: 6.10 (w) x 9.40 (h) x 1.11 (d)

Meet the Author

Mark Victor Hansen is the coauthor of the Chicken Soup for the Soul series, one of the biggest-selling book lines in history, with more than 100 million copies in print. He has been a public speaker for thirty years, entertaining and enlightening audiences worldwide. He is the author of five other books and six popular audio programs and is the recipient of numerous honorary degrees and awards, including the Horatio Alger Award.

Robert G. Allen has probably helped create more millionaires in North America than any other single person and is the author of some of the most successful financial books in history. His first two books, Nothing Down and Creating Wealth, have each sold more than a million copies, and his other books—Multiple Streams of Income, Multiple Streams of Internet Income, and The One Minute Millionaire (coauthored with Mark Victor Hansen)—have also been major New York Times bestsellers.

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Read an Excerpt

Chapter One: Why “Enlightened” Wealth?

There it is. Can you see it?

It’s the vault containing everything you’ve ever wanted. On the other side of the huge door to that vault, a lifestyle of abundance and prosperity, wealth and security, awaits you. Behind that door is literally anything you want. But how will you ever crack the code to the vault?

Around you it seems as if others have cracked the code to wealth. You can see them everywhere. They live in the best neighborhoods. They drive new, high-end cars. They work at jobs they’re passionate about. They seem to be happy and balanced. Their children go to the finest colleges. They take exciting vacations. They seem to have smart, successful friends. They give time to charitable causes. They have time to do what they want, with whomever they want, when they want. It appears that they have it all. How did they get it? Did they really earn it? Or did they do something illegal or immoral or unethical to get it? Aren’t you as deserving as they are? Aren’t you more honest, ethical, hardworking, and humble than they are?

A little voice inside you may be saying, “Why do they have so much? It’s not fair!” Maybe so. Maybe not. But if you focus on the unfairness of it, envy will consume you. Don’t focus on them and what they have. Simply focus on your own vault and claim what rightfully belongs to you. It’s the wealth that was reserved for you from before you were born. The truth is that you are amazing just as you are. Be open to receiving abundance right now. You don’t need to think that anything is wrong with you. You came into this world with all of the necessary talents to open your own vault. Life will teach you some more of the essential codes. Others will share with you shortcuts that will shave years off the process. But, essentially, you’re the only one who can open the door. You either figure out how to open it yourself or it could remain forever closed.

What if you were destined for a more abundant life? How sad it would be to realize, too late, that you could have lived a more prosperous, abundant lifestyle without sacrificing anything that you now hold dearyour values, your health, your spirituality, your freedom, your friends and family. Here’s a shocking thought: you could actually be happier, healthier, more spiritual, more friendly, more free, more able to do more good for the planet if you learned how to crack the code to your own, personalized wealth vault!

Why do you seem to have been locked out of your own vault? Did you blame someone else for stealing your codes? Or maybe you were just never taught them. Perhaps you weren’t ready till now. Maybe you told yourself that you didn’t deserve them. Or maybe, after trying for years to crack the codes, you have just given up.

In a dramatic experiment some researchers placed a large fish in the middle of an aquarium with minnows to feed on. The fish fed to his heart’s delight. Then, the researchers placed a glass partition in the tank, dividing it in two. After the pike had eaten all of the minnows on his side of the partition, he could see the other minnows through the glass but he couldn’t get to them. He thrashed, he bumped, he bashed his body against the glass partition but to no avail. He finally formed a belief that it was impossible for him to get to those fish. He stopped trying. Then, the researchers removed the glass partition and allowed the minnows to swim all around him. He could smell them. He could see them. He could feel them. But he believed that those fish were no longer available to him—that they were forever locked away from him—that it was impossible for him to win. So he starved to death in the middle of an aquarium full of food.

Everywhere you look, people are starving to death in the middle of aquariums teeming with food. Everywhere you look, people are blinded to the prosperity that surrounds them, deaf to the sound of opportunity knocking on their own front door, insensitive to the intuitive feelings that flood their entire being. This doesn’t need to happen to you. There is no question that you were destined to be wealthy. One key to the code is understanding that this is not just ordinary wealth we’re talking about here.

Manifesto of Enlightened Wealth

You have the potential to create a great fortune.

Wealth creation is a learnable, teachable, and easily transferable skill. It makes all other skills more valuable, useful, and profitable. Wealth is where you ultimately learn to work a little and earn a whole lot. Most people practice poverty—where they work a lot and earn a little.

Almost everyone potentially has millions of dollars in them awaiting the requisite stimulus—the enlightened spark.

You have in you ideas—seeds that can grow into fortunes. These seeds can be in the form of ideas, books, copyrights, products, services, inventions, licenses, plays, patents, songs, movies, franchises, TV shows, trademarks, processes, and so on.

By using your total talents at their highest and best levels, you will be happier, healthier, and more fulfilled, and your contributions will leave a lasting legacy.

You are coded within your DNA to solve and resolve an issue for yourself and then to prosper with it by solving it for all others.

Fair and reasonable profits are the just reward for serving greatly.

Proportionately more of your time needs to be invested in creating residual income. The question is, What percentage of my daily time is invested in creating residual income for myself and/or my company? Residual income is where you work once and get paid endlessly again and again.

Inside you have a great and important dream. To implement that dream you need a team. With your team you can create multiple streams of residual income.

You are a potential philanthropist dedicated to doing lasting good works in what we call perpetual philanthropy.

Before we settle in to showing you exactly how to open your personal wealth vault, let us lay down the foundation principles upon which you’ll be building the skyscraper of your personal prosperity.

Can We Talk?

If you’re looking for a “hard-nosed” system for making bundles of quick cash, then this is probably not your book. And if talk of spirituality, faith, or belief in a Higher Power bothers you, then you’d best give this book to a friend. But before you rush off to buy another business bestseller, here’s a question we encourage you to ponder: How well does traditional business really work?

I am an apprentice in my Father's business.

On the website for the U.S. Small Business Administration you’ll find this quote:

Starting a small business is always risky, and the chance of success is slim. According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years.

STOP!!! Read that again...s...l...o...w...l...y....

No matter how you look at it, starting a business can be a difficult and rocky endeavor. In truth, nobody is 100% sure of the exact rate of business success or failure. A failure rate of 95% is often used, although other research has been more encouraging. As noted small business researcher David Birch, listed by Fortune Small Business magazine as one of the top-10 small-business minds, puts it, “Starting a company is very hard to do. The risks are enormous, the anxiety is enormous. Therefore, the only business you should start is one in which you have a huge interest, or else you won’t have the persistence to stick with it.”

Every day thousands of new business owners gather at the starting line in the marathon of business start-ups. They’re excited. They have high hopes. They’ve got an idea for a product or service that they feel could change the world and earn them a small fortune. The starter gun goes off and they launch their dream business. Few survive.

So if you’re one of the 1.7 million new businesses started each year,2 how do you turn the odds of success in your favor? You must start by becoming an Enlightened Entrepreneur. Money magazine echoes this by saying the first step in turning a dream into reality is “seeking something bigger than getting rich.”

Why Listen to the Two of Us?

Neither of us is a stranger to business failure. Each of us has had businesses drop dead on us. We've both been legally bankrupt. We know what it’s like to suffer the embarrassment of losing everything several times. After being hit “upside the head” enough times, we finally realized that there had to be a better way. We both began to practice these new enlightened business principles and prospered independently of each other. Then, we joined forces and prospered even more. Tens of millions of dollars’ worth. This isn’t theory. What we’ll teach you really works!

We’ll teach you a system for creating Enlightened Wealth. But let us warn you before we begin: this is very different. It might seem very weird, very strange, very foreign as compared with the world of traditional business “as usual.” But the odds of your success will be much, much higher.

This book takes a bold look at how Higher Power would run a business. Frankly, the whole theme of this book is going to be about the Higher Power approach to business success. We’re going to go very deep into this—much more deeply than almost any business text. No traditional MBA class dares touch on this stuff. It’s too touchy-feely. Yes, we will put God and money in the same sentence, although we’ll try to do it in a way that doesn’t offend anyone.

Let’s start with the concept of Higher Power. A lot of words can be used to describe the Supreme Being, depending on your spiritual belief: Universe, God, Goddess, the Creator, Higher Intelligence, Deity, Divinity, Providence, Jehovah, Allah, the Great Spirit, the Supreme Soul, Buddha, Lord, the Wise One, Divine Mind, Universal Life Force, Infinite Spirit, Mother Nature, Godhead, the Holy Spirit, the Almighty, Eternal Father, Father in Heaven, plus a hundred more. We’ve selected the words Higher Power to use throughout this book, although we encourage you to translate the concept into whatever specific words have the most meaning for you personally.

It is our belief that you have been given talents to resolve a specific problem on this planet. Solving this challenge will earn you a literal fortune. We believe that Higher Power knows which problem you were given to solve. Higher Power is waiting to show you the way. Higher Power also knows the shortcut to your enlightened fortune; Higher Power expects you to share some of your profits with those who are less fortunate.

The New Paradigm of Enlightened Wealth

There is a new sound in the air. It is the sound of a new wind of economic change blowing across the world, an enlightened breeze of hope, of opportunity, of prosperity. Can you sense it? There is a new paradigm of wealth emerging—a new way to look at business, of buying and selling, of Enlightened Entrepreneurship. The old model is giving way to a new way of doing things. Change is on the way, and old-style capitalism is about to be transcended, transformed.

In 1776 Adam Smith wrote the book that changed the world—The Wealth of Nations. Smith laid the intellectual framework for capitalism. He theorized that the “invisible hand” of unbridled self-interest was more powerful than any organized government activity. He envisioned a world where people, pursuing their own self-interest, challenged by the fear of competition and the joy of operating in a free market, would produce better products and services and create a better world. For the most part, he was right. It has created a better world. But the knock on capitalism is that it is so selfish; the self-interested entrepreneur is too often motivated by greed and fear.

But Isn’t Greed Good?

In 1987, Michael Douglas won an Academy Award for playing stockbroker/corporate takeover specialist Gordon Gekko in the Oliver Stone–directed movie Wall Street. The most memorable scene is Gekko’s speech to the stockholders of Teldar Paper, a company he is trying to acquire.

“The point is, ladies and gentlemen, that greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies and captures the essence of the evolutionary spirit. Greed in all of its forms—greed for life, for money, for love, knowledge—has marked the upward surge of mankind. And greed, you mark my words, will not only save Teldar Paper but that other malfunctioning corporation called the USA.”

As the movie goes on to portray, greed eventually reveals itself to be very destructive indeed. There are endarkened ways to create wealth and there are enlightened ways to create Wealth. We think that a new paradigm of Wealth is appearing. And it appears to have the power of science behind it.

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Customer Reviews

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Sort by: Showing all of 12 Customer Reviews
  • Anonymous

    Posted January 18, 2007

    Money-making code breaking for future millionaires

    Packed with meaningful anecdotes, clever little games and codes to crack, this book looks at wealth creation from a new perspective. As Mark Victor Hansen and Robert G. Allen concede, this is hardly your typical 'get-rich quick' book, despite its businesslike title. With its focus on 'enlightened' enterprise, destiny, 'angels,' inner circles, prisms and the guidance of a 'Higher Power,' this book is not for everyone. It is hampered by New Age slang and excess, invented buzz words and acronyms. However, for those looking for an alternative to the typical business text, it is as much a sincere ethereal self-help book as a means to wealth. It focuses on wealth creation for the sake of affording philanthropy and finding purpose. We recommend this to people with a spiritual bent who seek both meaning and millions.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 10, 2006

    Another great book from Robert and Mark

    This book is great because it achieves the objective of opening up the readers' minds to all the possibilities that are out there. It keeps your mind busy and ready for opportunities.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 17, 2006

    fabulous

    I am so grateful for my brother bringing this book to my attention. I work with my two brothers and two brother-in-laws. It has really changed our way of thinking while running our business. It has brought to light some very important truths that are eternal in running a business. We are already seeing results from applying its priniciples. People must be insane to think that Tony Robbins or others are better or even compare to this book of wisdom. This teaches how to build your business upon proper and eternal priniciples. It is not just hype, it is for real!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 14, 2006

    True & Timely

    This book came to our organization at a critical time. It has given me a security and a peace about how to run our business that I've never experienced before. In a day where there are thousands of books on marketing, techniques, and tactics, this is the only book I've seen that talks about true principles that will form the foundation of your success. Its about time someone told it like it is. This book is priceless to me and our organization.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 27, 2006

    Foundation for Success

    This book clearly puts into words the truth about a force very few people have any understanding of. The information in this book is on a spiritual level, someone with no true spiritual foundation would find this information confusing and unhelpful. I found it to be true and priceless. May God continue to bless thier efforts!

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  • Anonymous

    Posted January 24, 2006

    Cracking the Millionaire Code: Write a book with nothing to say

    Given the careers of the authors, one would think some information might be gleaned from this book. That would be wrong. Cracking the Millionaire Code is rehashed from other books. Odd format does not add anything to the book. Go with a Tony Robbins or Blanchard book: concise, well written usable. Cracking the Millionaire Code is drivel.

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  • Anonymous

    Posted January 17, 2006

    So bad it defies description

    I am a businessman and try to read books like this every now and then. Sadly, I was given this book. This book is silly and repetitive-- bad enough that you will try to return it for a refund. Not comparable to other books that give good business advice and do so in clear English. Lots of great tips from the authors, who substitute little anecdotes about thems with initials ['RA works out each day at 6 AM and listens to self-help tapes!' Wow!!) A lot of the information is encoded and you are supposed to spend time deciphering the idiotic code. Tough to do when I'm on a treadmill trying to emulate RA. This book was a waste of time

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  • Anonymous

    Posted December 24, 2005

    A PENNY SAVED IS A PENNY EARNED IN THE MIND OF A BILLIONAIRE

    The idea of cracking a 'millionaire code' is good for some of us. Now the challenge is 'cracking the billionaire code' it will be the next best seller. The idea of the challenge for the code will take a life time to make. The billionaire code is a good idea for the zillionaire mind of thinking. This idea was from a penny way of living with common cent's.....

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  • Anonymous

    Posted June 9, 2005

    The Enlightened one

    great read, it just changed me and my focus on life, gave me 100s of new ideas for my company, and taught me how to really communicate and bond with my team members. Mark Victor Hansen and Robert G Allen have did it again. this book is truly a must have!

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  • Anonymous

    Posted July 28, 2005

    Bad Bad and More Bad

    I have never read such drivel in my life. I have been a big fan of Robert Allen for a long time. Multiple Streams of income is still one of my favorite success books. In Multiple Streams, Robert Allen states that one should always give more than is expected, how could he forget this in this book? The book drones on forever about what kind of codes there are and their snappy phrases such as 'syn destiny' grown old very fast. While I can't say I object to the underlying theme of the book (I'm, in fact, very interested in it), I do object to padding the book with cute acronyms and unspecific suggestions on creating wealth. The book feels like a jumble of odd suggestions that have no real cohesiveness. Gentlemen, if you have nothing to say, don't write a book.

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  • Anonymous

    Posted May 31, 2005

    If you want the shortcut to success, read this book!

    This book gives you the road map to achieving anything you have ever wanted. The strategies described in the book are the blueprints for building abundance in every area of your life for you and others. This IS the way of wealth, the enlightened way, where you also contribute to the less fortunate than you. Nothing can top the fulfillment you will feel when you contribute to make other people's life better. If you follow the instructions in this book, getting your goals will be very easy. When you use the 'ANGEL' code you will find resources that you never thought you had. Like the Acres of Diamonds story. When you apply the 'Wheel of Wealth' to any product or service that you offer, it will at least double your sales in a very short period of time. This is just a few of the many strategies you will find in this book. Don't wait for things to happen, MAKE things happen and get this book.

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  • Anonymous

    Posted June 22, 2009

    No text was provided for this review.

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