Cradle to Cradle: Remaking the Way We Make Things by William McDonough, Michael Braungart |, Audiobook (MP3 on CD) | Barnes & Noble
Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things

4.6 22
by William McDonough, Michael Braungart, Stephen Hoye
     
 

View All Available Formats & Editions

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the

Overview

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new—either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Editorial Reviews

From the Publisher
"Enlightened and enlightening…. A must for every…concerned citizen." —Hazel Henderson, author of Beyond Globalization: Shaping a Sustainable Global Economy

Product Details

ISBN-13:
9781400157617
Publisher:
Tantor Media, Inc.
Publication date:
08/01/2008
Edition description:
MP3 - Unabridged CD
Product dimensions:
5.30(w) x 7.50(h) x 0.60(d)

What People are saying about this

From the Publisher
"Enlightened and enlightening…. A must for every…concerned citizen." —-Hazel Henderson, author of Beyond Globalization: Shaping a Sustainable Global Economy

Meet the Author

William McDonough is an architect and the founding principal of William McDonough & Partners, Architecture and Community Design, based in Charlottesville, Virginia.

Stephen Hoye has won more than a dozen AudioFile Earphones Awards and two prestigious APA Audie Awards, including one for Rich Dad, Poor Dad by Robert T. Kiyosaki. He has recorded many other notable titles, such as Every Second Counts by Lance Armstrong and The Google Story by David A. Vise and Mark Malseed.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Cradle to Cradle 4.7 out of 5 based on 0 ratings. 23 reviews.
Guest More than 1 year ago
This is an extraordinary and unlikely book. It is not printed on paper, but on a waterproof polymer with the heft of good paper and more strength, a substance that reflects the right amount of light, yet holds the ink fast. It seems like an impossible fantasy, but so does much of what the authors propose about design and ecology. They speak with the calm certainty of the ecstatic visionary. Could buildings generate oxygen like trees? Could running shoes release nutrients into the earth? It seems like science fiction. Yet, here is this book, on this paper. The authors make a strong case for change, and just when you¿re about to say, ¿if only,¿ they cite a corporation that is implementing their ideas. However, it¿s hard to believe their concepts would work on a large scale, in the face of powerful economic disincentives. We believe authors do aim some of their criticism at obsolete marketing and manufacturing philosophies, but the overall critique is well worth reading.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Even though this book was released in 2002, almost all of what is reviewed is still accurate today. We need to pursue, and communicate more on what is being done in today's society to become more sustainable and truly using the cradle to cradle concept.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Guest More than 1 year ago
This book is a must for anyone who is looking to learn about what it TRULY means to be green. If you are a novice or a LOHAS addict, you will learn a lot about the environment, recycling/downcycling, and the future of product development.
Guest More than 1 year ago
Cradle to Cradle is truly one of a kind. McDonough and Braungart manage to convey a strong sense of environmentalism and pragmatism concurrently, looking out for the welfare of the planet and capitalist economy at the same time. They are pioneers in the sense of incorporating the environment and the economy, a connection that has been lacking for quite some time, and turning into one vehicle for our future progress.
Guest More than 1 year ago
Beautiful and inspiring, I'm lucky that my sister's friend Rachel ever recommended this book to me! Innovative solutions to some of the biggest problems of the modern world are presented here. Right now we are living at odds with the eco-system and this book shows how we can all do a 180. Anyone who needs to feel a sense of hope and see that there is a lot of beauty in nature needs to pick up this book!
Guest More than 1 year ago
This book is a must read for everyone who wishes to preserve this planet. Not at all like the usual environmentalist sobbing. Truly eye-opening and thought provoking. Not only does it tell of the multifarious injustices done to nature, it also provides a viable and feasible solution that should be implemeted by all.
Guest More than 1 year ago
The material within the pages of the book was fascinating and true to the premise of the book the pages that the words were printed on truly carried out the message of sustainablity.