Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing an International Success

Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing an International Success

by Jeremy Cowan, James Sullivan
     
 

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In this witty and compelling tale of how the nation’s first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewing’s evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from

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Overview

In this witty and compelling tale of how the nation’s first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewing’s evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother’s Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.

Product Details

ISBN-13:
9780982932537
Publisher:
Malt Shop Publishing
Publication date:
12/01/2010
Pages:
368
Sales rank:
376,368
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

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