Craft, Inc.: Turn Your Creative Hobby into a Business

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Overview

Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss ...

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Craft, Inc.: Turn Your Creative Hobby into a Business

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More About This Book

Overview

Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.

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Product Details

  • ISBN-13: 9780811858366
  • Publisher: Chronicle Books LLC
  • Publication date: 9/1/2007
  • Pages: 160
  • Product dimensions: 5.50 (w) x 8.00 (h) x 0.62 (d)

Meet the Author

Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco (www.mateoilasco.com). Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.

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Sort by: Showing all of 14 Customer Reviews

  • Posted July 11, 2010

    For anyone wishing to open a craft buisness

    I found this book extremely useful! I have been running my own small mail order craft business for three years and had become frustrated by the lack of interest and income. This book gave excellent examples of what a person should and should not do while launching a craft business. I highly recommend the companion book Craft Inc: Business Planner to really outline and implement your ideas and stratagies.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted March 18, 2009

    Great reasource for crafters who are starting or growing a business.

    Up to date information on the crafts business written by a successful crafts business owner.  I was looking for information I could use to price my quilts and was surprised and delighted to find a quilter profile in the book.  Candid bios of craft business owners are sprinkled throughout the book and discuss mistakes made along the way as well as successes and current challenges.  The back cover description states that this is "the ultimate guide to turning what you do for fun into what you do for money".  The book starts with your creative side, then discusses the necessity of developing your business side.  Branding, production and pricing, marketing and PR, making sales and order fulfillment round out the chapters.   It is not heavy on financial calculations, break even analysis or other startup financial concerns - topics easily found in other small business startup books. The book opened my eyes to everything that I need to think about in order to grow my craft business. Entertaining and easy to read.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted July 10, 2008

    A reviewer

    This clever little book is sized just right to take with you and read on the go (waiting in the line at the post office, at the doctor's office, etc.) It is well-written with a slight sense of humor and tons of basic, sensible information on starting a craft business. The interviews with people who earn a living solely off their crafts are really great, too.

    1 out of 1 people found this review helpful.

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