Crafting a Business: Make Money Doing What You Love

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Overview

You can live your dream. Find both inspiration and practical advice for turning your creative passion into your livelihood.

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More About This Book

Overview

You can live your dream. Find both inspiration and practical advice for turning your creative passion into your livelihood.

Product Details

  • ISBN-13: 9781588168115
  • Publisher: Hearst Books
  • Publication date: 4/6/2010
  • Pages: 216
  • Sales rank: 616,375
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Table of Contents

Foreword 4

Introduction 5

Part 1 Profiles of Success 6

Artisans 8

Shop Owners 32

Nurturing Your Creativity 56

Designer/Producers 58

Service Providers 116

Part 2 Business-Crafting Workshop 146

The Business Plan 148

Financing 152

Product Development 156

Marketing and Sales 162

Presenting Your Vision 170

Financial Management 172

Staffing 176

Growing Bigger 180

Business Cycles: Meeting the Challenges 184

Resources 204

Photo Credits 212

Index 213

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