Crafting a Business: Make Money Doing What You Love

Overview

The bestselling book gets a new chapter—making it up-to-date for today’s crafting entrepreneur

In these tough times, can crafters and other creative women turn their dream of a home-run business into reality? With a brand-new chapter addressing that very question, this revised edition of Crafting a Business remains the most relevant and inspirational resource for women who want the joy of doing creative work they love on a flexible schedule ...

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Overview

The bestselling book gets a new chapter—making it up-to-date for today’s crafting entrepreneur

In these tough times, can crafters and other creative women turn their dream of a home-run business into reality? With a brand-new chapter addressing that very question, this revised edition of Crafting a Business remains the most relevant and inspirational resource for women who want the joy of doing creative work they love on a flexible schedule that fits their lifestyle.

At the heart of Crafting a Business are profiles of a wide-ranging group of innovative female entrepreneurs. Their varied experiences illustrate what one should (and shouldn’t) do: entrepreneurial basics are clearly presented with advice on creating a smart business plan, and information-filled sidebars give facts and figures on starting and running a company. A lengthy resource section provides additional invaluable information on new online venues for selling crafts; strategies and tactics for developing a business with minimal staff; and quick tips that will help foster community and build a customer base through social media.

The featured entrepreneurs include:

- Amy Butler, owner of Amy Butler Design

- Anna Corba, owner of Found Cat Studio (home accessories)

- Michelle Joy, owner of Primrose, a floral design and vintage shop

- Marilyn Lysohir, owner of Cowgirl Chocolates

- Lisa Norris, owner of Made by One Girl (handmade books)

- Kate Shifrin Style Consultants Inc., and Come Flea with Me

- Jane Zaccaria, owner of Tiddlywinks and Scallywags, a child’s clothing store

- And many more!

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Product Details

  • ISBN-13: 9781588168115
  • Publisher: Hearst
  • Publication date: 4/6/2010
  • Pages: 216
  • Sales rank: 938,353
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Table of Contents

Foreword 4

Introduction 5

Part 1 Profiles of Success 6

Artisans 8

Shop Owners 32

Nurturing Your Creativity 56

Designer/Producers 58

Service Providers 116

Part 2 Business-Crafting Workshop 146

The Business Plan 148

Financing 152

Product Development 156

Marketing and Sales 162

Presenting Your Vision 170

Financial Management 172

Staffing 176

Growing Bigger 180

Business Cycles: Meeting the Challenges 184

Resources 204

Photo Credits 212

Index 213

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