Crafting and Executing Strategy / Edition 19

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The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core concepts and analytical tools as you will find anywhere. There is an accompanying line-up of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions, deepening students' understanding of the material in the process. While this 19th edition retains the 12-chapter structure of the prior edition, every chapter –indeed every paragraph and every line &#8211 has been re-examined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. In other areas, coverage has been trimmed to keep the book at a more manageable size. Scores of new examples have been added, along with 16 new Illustration

Capsules, to enrich understanding of the content and to provide students with a ringside

view of strategy in action. The result is a text that cuts straight to the chase in terms of what students really need to know and gives instructors a leg up on teaching that material effectively. It remains, as always, solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.

Thompson 19e, your best case scenario!
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Product Details

  • ISBN-13: 9780078029509
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/11/2013
  • Edition number: 19
  • Pages: 888
  • Sales rank: 39,980
  • Product dimensions: 8.20 (w) x 10.00 (h) x 1.30 (d)

Meet the Author

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.

Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.

Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

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Table of Contents

Part One: Concepts and Techniques for Crafting and Executing StrategySection A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a StrategyChapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company's Competitive PositionChapter 7: Strategies for Competing in International MarketsChapter 8: Corporate StrategyChapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategySection D: Executing the StrategyChapter 10: Building an Organisation Capable of Good Strategy ExecutionChapter 11: Managing Internal OperationsChapter 12: Corporate Culture and LeadershipPart Two: Cases in Crafting and Executing StrategySection A: Crafting Strategy in Single-Business CompaniesCase 1: Mystic Monk CoffeeCase 2: Costco Wholesale in 2012: Mission, Business Model, and StrategyCase 3: Harry Lindsol's Textbook decision: An Ebook or a Traditional College TextbookCase 4: Sift Cupcake and Dessert BarCase 5: Under Armour – Challenging Nike in Sports ApparelCase 6: lulumon athletica, Inc. Case 7: Coach Inc. in 2012: It's Strategy in the “Accessible” Luxury Goods MarketCase 8: Tiffany's Little Blue Box: Does It Have Any Strategic Significance? Case 9: Panera Bread Company in 2012 – Pursuing Growth in a Weak EconomyCase 10: Chipolte Mexican Grill in 2012: Can It Hit a Second Home Run? Case 11: Netflix in 2012: Can It Recover from Its Strategy Missteps? Case 12: Equal Exchange: Trading Fairly and Making a ProfitCase 13: Google's Strategy in 2012Case 14: Apple Inc. in 2012: Can it Sustain its Growth and Defend against New Competitive Threats? Case 15: The State Fair of VirginiaCase 16: Eastman Kodak in 2012: Will Its Post-Bankruptcy Strategy Be Successful? Case 17: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow StrongerCase 18: Tata Motors: Can It Become a Global Contender in the Automobile Industry? Case 19: 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market EnvironmentsSection B: Crafting Strategy in Diversified CompaniesCase 20: The Walt Disney Company: Its Diversification Strategy in 2012Case 21: Kraft Foods Inc.: Will the Spinoff of Its North American Grocery Business Lead to Increased Shareholder Value? Section C: Implementing and Executing StrategyCase 22: Robin HoodCase 23: Dilemma at Devil&#39s DenCase 24: Starbucks in 2012: Evolving into a Dynamic Global OrganisationCase 25: Herman Miller Inc. in 2012: An Ongoing Case of Reinvention and RenewalCase 26: Henkel: Building a Winning CultureCase 27: Bayonne Packaging, Inc. Section D: Strategy, Ethics, and Social ResponsibilityCase 28: Rhino Sales, Hunting, and Poaching in South AfricaCase 29: The Upper Big Branch Mine DisasterCase 30: Frog's Leap Winery in 2011 – the Sustainability Agenda

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