Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases / Edition 15

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases / Edition 15

by Arthur Thompson, John E. Gamble, A.J. Strickland, John E. Gamble
     
 

Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end

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Overview

Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text’s success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line—up that will spark student interest and generate lively classroom discussions. A truly appealing lineup of 33 diverse, timely, and thoughtfully-crafted cases complements the text presentation. Many cases involve high-profile companies, and all are framed around issues and circumstances tightly linked to the content of the 13 chapters, thus pushing students to apply the concepts and analytical tools they have read about. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

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Product Details

ISBN-13:
9780073270388
Publisher:
McGraw-Hill Companies, The
Publication date:
06/16/2006
Edition description:
Older Edition
Product dimensions:
8.00(w) x 10.00(h) x 1.58(d)

Table of Contents

Pt. 1Concepts and techniques for crafting and executing strategy1
1What is strategy and why is it important?2
2The managerial process of crafting and executing strategy18
3Evaluating a company's external environment48
4Evaluating a company's resources and competitive position94
5The five generic competitive strategies : which one to employ?132
6Supplementing the chosen competitive strategy : other important strategy choices160
7Competing in foreign markets194
8Tailoring strategy to fit specific industry and company situations230
9Diversification : strategies for managing a group of businesses266
10Strategy, ethics, and social responsibility316
11Building an organization capable of good strategy execution358
12Managing internal operations : actions that promote good strategy execution388
13Corporate culture and leadership : keys to good strategy execution414
Pt. 2Cases in crafting and executing strategy451
Sect. ACrafting strategy in single business companies
Sect. BCrafting strategy in diversified companies
Sect. CExecuting strategy and strategic leadership
Sect. DStrategy, ethics, and social responsibility

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