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Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
|Pt. 1||Concepts and techniques for crafting and executing strategy||1|
|1||What is strategy and why is it important?||2|
|2||The managerial process of crafting and executing strategy||18|
|3||Evaluating a company's external environment||48|
|4||Evaluating a company's resources and competitive position||94|
|5||The five generic competitive strategies : which one to employ?||132|
|6||Supplementing the chosen competitive strategy : other important strategy choices||160|
|7||Competing in foreign markets||194|
|8||Tailoring strategy to fit specific industry and company situations||230|
|9||Diversification : strategies for managing a group of businesses||266|
|10||Strategy, ethics, and social responsibility||316|
|11||Building an organization capable of good strategy execution||358|
|12||Managing internal operations : actions that promote good strategy execution||388|
|13||Corporate culture and leadership : keys to good strategy execution||414|
|Pt. 2||Cases in crafting and executing strategy||451|
|Sect. A||Crafting strategy in single business companies|
|Sect. B||Crafting strategy in diversified companies|
|Sect. C||Executing strategy and strategic leadership|
|Sect. D||Strategy, ethics, and social responsibility|
Posted December 2, 2010
This book has been improved significantly over prior editions and is worth taking another look at. It's clearer, more accessible to students, and truer to the underlying research than others now on the market.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 22, 2010
This book is poorly edited and complicates simple concepts. Complete sentences are rewritten verbatim within a paragraph of each other. Surprising to see this even for a book that takes a simple concept and reiterates it repeatedly albeit with different words. The book is unclear, useless, overpriced and is a waste of hard earned money. This is absolutely the worst textbook that I have ever used.
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