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Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
Part I: Concepts and Techniques for Crafting and Executing StrategySection A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It ImportantChapter 2: Leading the Process of Crafting and Executing StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company’s External EnvironmentChapter 4: Evaluating a Company’s Resources and Competitive PositionSection C: Crafting a StrategyChapter 5: Five Generic Competitive Strategies—Which One to Employ? Chapter 6: Supplementing the Chosen Competitive Strategy: Other Important Strategy ChoicesChapter 7: Strategies for Competing in Foreign MarketsChapter 8: Diversification: Strategies for Managing a Group of BusinessesChapter 9: Ethical Business Strategies, Social Responsibility, and Environmental SustainabilitySection D: Executing the StrategyChapter 10: Building an Organization Capable of Good Strategy ExecutionChapter 11: Managing Internal Operations: Actions That Promote Good Strategy ExecutionChapter 12: Corporate Culture and Leadership: Keys to Good Strategy ExecutionPart II: CasesMystic Monk CoffeeWhole Foods Market in 2010O-foldCompetition in the Warehouse Club IndustryCompetition in Energy Drinks, Sports, and Vitamin-Enhanced BeveragesNetflixRedboxCash ConnectionBlue Nile in 2010Apple in 2010Gap Inc. in 2010Google in 2010SkyWest, Inc. in 2009Silver Ships: Its Strategy in the Military and Workboat IndustrySkype's Spin Off from eBay: Is it Ready for an IPO? Sara Lee in 2010: Has Its Retrenchment Strategy Benefited Shareholders? Smuckers in 2010: Expanding the Business LineupRobin HoodDilemma at Devil's DenSouthwest Airlines in 2010Neamaste SolarHerman MillerStarbucks in 2010Norton Lilly: Implementing Transformational Change in the Shipping IndustryThe Good HotelW.L. Gore and AssociatesRhino Capture in South AfricaCountywide Financial and the Subprime Mortgage Debacle
Posted December 2, 2010
This book has been improved significantly over prior editions and is worth taking another look at. It's clearer, more accessible to students, and truer to the underlying research than others now on the market.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 22, 2010
This book is poorly edited and complicates simple concepts. Complete sentences are rewritten verbatim within a paragraph of each other. Surprising to see this even for a book that takes a simple concept and reiterates it repeatedly albeit with different words. The book is unclear, useless, overpriced and is a waste of hard earned money. This is absolutely the worst textbook that I have ever used.
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