In this era of corporate downsizing and cost cutting, thousands of people are looking to home-based businesses for income and job security. For the creative person, a career in crafts can be both fulfilling and profitable. Professional craft designer and successful craft entrepreneur Sylvia Landman has written the definitive guide for those wishing to start or expand a home-based craft business. Crafting for Dollars is a step-by-step guide for woodworkers, quilters, knitters, ...
In this era of corporate downsizing and cost cutting, thousands of people are looking to home-based businesses for income and job security. For the creative person, a career in crafts can be both fulfilling and profitable. Professional craft designer and successful craft entrepreneur Sylvia Landman has written the definitive guide for those wishing to start or expand a home-based craft business. Crafting for Dollars is a step-by-step guide for woodworkers, quilters, knitters, and all other craftspeople wanting to establish an independent livelihood creating the crafts they love. It provides solid business guidelines and practical advice on establishing and maintaining a successful craft-based profession. Landman includes interviews with successful crafters who share their varied experiences in developing a business plan, organizing an efficient home office, and maximizing sales at craft fairs and trade shows. Among those profiled are:
·Bonnie Boots who sells doll patterns by mail-order
·Debi Linker who started a designer fashion fabric store in 1969, and now employs over 125 people
·Crochet enthusiast Gwen Blakely Kinsler who organized the First Annual Crochet Conference
·Joe and Kathy Lamancusa who built a strong marriage and business designing programs for craft manufacturers
Landman describes the myriad roles a craft entrepreneur must play in order to keep a small business alive. She addresses some of the difficult situations that can arise when one works from home. Issues such as child care, distractions, and interruptions are all challenges that need to be recognized and handled with care. Also included are tips on howto separate personal and professional tasks within the home, and how to maintain creativity and motivation.
Sylvia Landman has owned and operated her own needlecrafting business, Sylvia's Studio, since 1962. She has used her experience to educate others as they make the leap from hobbyist to professional. A freelance writer, college instructor, speaker, and small business consultant, she lives in Northern California.
1. You As Analyst Hobby to Business: A Good idea?
Isolation: Curse or Blessing?
Extrovert or Introvert: Which Are You?
Right or Left Brain Dominance?
Design Ideas—Your Bread and Butter
2. You As Office Manager Your Office: Make It an Efficient Work Space
Your Working Studio
3. You As Business Consultant Your Action Board
Your Monthly Action List
Your Business Plan
4. You As Organizer Goal Setting
Priorities: How to Budget Your Time
Time Management Skills
Guidelines for Workaholics
5. You As Researcher
6. You As Purchasing Agent The Well-Stocked Craft Studio
7. You As Secretary Winning the Paper War
The Phone: Your Link to the Outside World
8. You As Forecaster What's Hot and What's Not?
Color Wheels: The Ultimate Color Forecasters
Market to More Than One Age or Ethnic Group
Design in More Than One Style
When Should You Diversify?
9. You As Designer Sell Your Designs to Craft Magazines
Writing the How-to Magazine Article
10. You As Seller Selling at Retail
Selling at Wholesale
11. You As Business Manager Consignment
12. You As Artist Nourish Your Creativity
Design Idea Binders
13. You As Legal Adviser Fictitious Name Forms
Home Occupation Use Permits
14. You AsFinancial Planner What Is Deductible?
Me? A Bookkeeper?
Merchant Credit Card Status for Craftspeople
15. You As Legal Watchdog Trademarks
16. You As Marketing Agent Benefits
Your Marketing Plan
Your Professional Statement: Your Portfolio
17. You As Advertising Agent Classified Ads
Radio and TV
Volunteer to Give Demonstrations
18. You and Your Computer Word Processing
Accounting and Bookkeeping Chores
Designing by Computer
The Internet: What's in It for Crafters?
19. You As Personnel Manager Couples in Business
Managing Personality Differences
Independent Contractors or Employees? Know the Difference!
20. You As Consultant What Will You Offer Your Clients
Setting Your Fees
21. You As Teacher Teaching Credentials and Qualifications
Your Own Home-Teaching Studio
Deducting Teaching Expenses
Teaching Methods and Lesson Plans
Teaching by Correspondence
Finding Other Ways to Profit
22. You As Writer Writing Craft Instructions
Tips for Computer Users