Crafting for Dollars: Turn Your Hobby into Serious Cash

Overview

In this era of corporate downsizing and cost cutting, thousands of people are looking to home-based businesses for income and job security. For the creative person, a career in crafts can be both fulfilling and profitable. Professional craft designer and successful craft entrepreneur Sylvia Landman has written the definitive guide for those wishing to start or expand a home-based craft business.
Crafting for Dollars is a step-by-step guide for woodworkers, quilters, knitters, ...
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Overview

In this era of corporate downsizing and cost cutting, thousands of people are looking to home-based businesses for income and job security. For the creative person, a career in crafts can be both fulfilling and profitable. Professional craft designer and successful craft entrepreneur Sylvia Landman has written the definitive guide for those wishing to start or expand a home-based craft business.
Crafting for Dollars is a step-by-step guide for woodworkers, quilters, knitters, and all other craftspeople wanting to establish an independent livelihood creating the crafts they love. It provides solid business guidelines and practical advice on establishing and maintaining a successful craft-based profession. Landman includes interviews with successful crafters who share their varied experiences in developing a business plan, organizing an efficient home office, and maximizing sales at craft fairs and trade shows. Among those profiled are:
·Bonnie Boots who sells doll patterns by mail-order
·Debi Linker who started a designer fashion fabric store in 1969, and now employs over 125 people
·Crochet enthusiast Gwen Blakely Kinsler who organized the First Annual Crochet Conference
·Joe and Kathy Lamancusa who built a strong marriage and business designing programs for craft manufacturers
Landman describes the myriad roles a craft entrepreneur must play in order to keep a small business alive. She addresses some of the difficult situations that can arise when one works from home. Issues such as child care, distractions, and interruptions are all challenges that need to be recognized and handled with care. Also included are tips on howto separate personal and professional tasks within the home, and how to maintain creativity and motivation.
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Product Details

  • ISBN-13: 9780761504429
  • Publisher: Crown Publishing Group
  • Publication date: 7/28/1996
  • Pages: 293
  • Product dimensions: 5.56 (w) x 8.57 (h) x 0.90 (d)

Meet the Author

Sylvia Landman has owned and operated her own needlecrafting business, Sylvia's Studio, since 1962. She has used her experience to educate others as they make the leap from hobbyist to professional. A freelance writer, college instructor, speaker, and small business consultant, she lives in Northern California.
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Table of Contents

Contents
Foreword
Preface
Introduction

1. You As Analyst
Hobby to Business: A Good idea?
Isolation: Curse or Blessing?
Extrovert or Introvert: Which Are You?
Right or Left Brain Dominance?
Design Ideas—Your Bread and Butter

2. You As Office Manager
Your Office: Make It an Efficient Work Space
Your Working Studio

3. You As Business Consultant
Your Action Board
Your Monthly Action List
Your Business Plan

4. You As Organizer
Goal Setting
Priorities: How to Budget Your Time
Time Management Skills
Guidelines for Workaholics

5. You As Researcher

6. You As Purchasing Agent
The Well-Stocked Craft Studio

7. You As Secretary
Winning the Paper War
The Phone: Your Link to the Outside World

8. You As Forecaster
What's Hot and What's Not?
Color Wheels: The Ultimate Color Forecasters
Becoming Versatile
Market to More Than One Age or Ethnic Group
Design in More Than One Style
When Should You Diversify?

9. You As Designer
Sell Your Designs to Craft Magazines
Writing the How-to Magazine Article

10. You As Seller
Selling at Retail
Selling at Wholesale

11. You As Business Manager
Consignment
Sales Representative

12. You As Artist
Nourish Your Creativity
Design Idea Binders

13. You As Legal Adviser
Fictitious Name Forms
Business License
Home Occupation Use Permits
Zoning Variances
Home-Office Deduction
Seller's Permits
Insurance
Banking

14. You AsFinancial Planner
What Is Deductible?
Me? A Bookkeeper?
Merchant Credit Card Status for Craftspeople
Setting Prices
Taxes
Paying Yourself

15. You As Legal Watchdog
Trademarks
Patents
Licensing
Trade Dress
Copyright

16. You As Marketing Agent
Benefits
Your Marketing Plan
Marketing Resources
Trade Associations
Networking
Your Professional Statement: Your Portfolio

17. You As Advertising Agent
Classified Ads
Display Ads
Trade Directories
Co-op Advertising
Radio and TV
Promotional Opportunities
Volunteer to Give Demonstrations

18. You and Your Computer
Word Processing
Data Management
Accounting and Bookkeeping Chores
Desktop Publishing
Designing by Computer
The Internet: What's in It for Crafters?

19. You As Personnel Manager
Couples in Business
Managing Personality Differences
Independent Contractors or Employees? Know the Difference!
Mentor-Apprentice Relationships

20. You As Consultant
What Will You Offer Your Clients
Setting Your Fees
Setting Limits

21. You As Teacher
Teaching Credentials and Qualifications
Your Own Home-Teaching Studio
Deducting Teaching Expenses
Setting Fees
Workshops
Teaching Methods and Lesson Plans
Visual Aids
Teaching by Correspondence
Finding Other Ways to Profit

22. You As Writer
Writing Craft Instructions
Tips for Computer Users

Additional Resources
Index
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