Craigslist 4 Everyone

Overview

Craigslist 4 Everyone

Jobs. Housing. Customers. Stuff. Events. Advice. Even romance! It’s all waiting for you on craigslist... and this book will help you find it faster, smarter, and more safely. You name it, it’s covered here—with great insider tips and proven techniques! Get started today: Buy and sell merchandise, services, cars, and homes; generate leads; recruit staff or volunteers; promote your group, cause, candidate, or band; find great contractors or childcare; get or ...

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Overview

Craigslist 4 Everyone

Jobs. Housing. Customers. Stuff. Events. Advice. Even romance! It’s all waiting for you on craigslist... and this book will help you find it faster, smarter, and more safely. You name it, it’s covered here—with great insider tips and proven techniques! Get started today: Buy and sell merchandise, services, cars, and homes; generate leads; recruit staff or volunteers; promote your group, cause, candidate, or band; find great contractors or childcare; get or give a pet; arrange cheap rideshares and vacation swaps. Stay safe, no matter what you’re doing. This is the first book to take you deep inside craigslist and show you exactly how to get what you want there... whatever it might be!

You’ll Learn How To

• Quickly discover what craigslist offers in your city or neighborhood

• Write ads that get noticed—and get fast results

• Recognize and avoid scammers and identity thieves!

• Attract more people to your community event, concert, or yard sale

• Meet the partner of your dreams... safely!

• Build your small business, no matter what you sell

Jenna Lloyd has been using craigslist successfully since 2001 in both her business and personal life. She is a leading authority on online and multichannel retail marketing, an eBay PowerSeller, and currently helps others maximize their business profits through her company, Applied Force Marketing, LLC (www.appliedforcemarketing.com).

Sherry Kinkoph Gunter has written and edited scores of books over the past 16 years covering a wide variety of computer topics, including Microsoft Office, eBay,

digital photography, and Web applications.

Category Internet

Covers craigslist

User Level Beginning—Intermediate

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Product Details

  • ISBN-13: 9780789738288
  • Publisher: Que
  • Publication date: 10/30/2008
  • Pages: 307
  • Sales rank: 951,417
  • Product dimensions: 5.40 (w) x 8.10 (h) x 0.90 (d)

Meet the Author

Jenna Lloyd is a leading authority on online marketing and an expert in multichannel retailing. As head of Applied Force Marketing (www.appliedforcemarketing.com), she works hands-on with small and large businesses to create and implement powerful marketing strategies that quickly increase her clients’ sales and profits.

Ms. Lloyd also works as a freelance business writer and editor. In addition to writing highly effective marketing and advertising copy, Ms. Lloyd has been the technical editor of several books for Que Publishing. She has used craigslist successfully in her business and personal life since 2001 and includes it as a part of a comprehensive marketing strategy for all of her clients.

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Read an Excerpt

IntroductionIntroduction

In an online world crammed with flash, hype, and fly-by-night, Craig Newmark has grown a single good intention into one of the top 50 most visited websites in the world! With more than 40 million users to craigslist a month, a lot is happening there. And this book will help you to make the most of all of it.

You won't find a better site to buy, sell, or advertise on than craigslist. Think about it: Where else can you sell a $5 kids' toy, a $15,000 car, or a $500,000 house without paying to list or handing over a chunk of change from the selling price? Find a date, find a friend, or find your lost dog without spending a dime. Market your business, join a class, or land your dream job without ever leaving the site. And those are only a few of the many possibilities.

Think of craigslist as the online gathering place for your offline activities—a way for you to connect with other people in your area. Whatever you want to accomplish, craigslist can help you do it. And this book shows you how you can become a part of the craigslist community.

Whether you're in need of something, hoping to get rid of something, or wanting to promote something, the opportunities for you on craigslist are very exciting. Following the steps and strategies covered in this book gives you a big advantage over the typical craigslist community user.

Craig and staff have never saddled the website with lengthy rules and restrictions, which is one reason why so many users put little thought and planning into creating successful listings. In this book, you'll learn how to create attention-grabbing listings, what information to include, and how towrite ads that get attention and motivate people to act.

You'll learn not only how to list, but also how to find what you want—and get it. And you'll learn how to protect yourself, your computer, and your personal information when online and when using craigslist.How This Book Is Organized

This book is organized into three main parts, as follows:

  • Part I, "craigslist 101," covers how craigslist went from a simple idea to a collection of more than 500 communities. You'll gain insights on Craig Newmark, craigslist's fascinating founder and customer service rep. These chapters also cover creating an account and navigating around the site. And you'll learn everything you need to know to keep your computer, your information, and yourself safe when using craigslist.

  • Part II, "Posting on craigslist," starts by showing you the steps to follow to post a listing on craigslist. You'll also learn marketing strategies to design successful listings that set your advertisements apart from the pack. These chapters cover the individual craigslist sections and categories, showing you exactly how to create successful listings and take advantage of all their features.

  • Part III, "The Other Side of craigslist," lays out the steps for responding to craigslist postings. You'll learn what to look for—and look out for—when searching listings in each category.

Together, the 15 chapters in this book show you the ins and outs of craigslist and online marketing so that you'll be able to create standout listings that grab attention or quickly find whatever you need. Before long, you'll be telling your friends about all the successful deals you've made using craigslist.Conventions Used in This Book

I've tried to make this book entertaining and easy to read. It shouldn't require any coaching, but you might find it helpful to know how specific types of information are presented.Capitalization and Special Formatting

craigslist doesn't follow standard rules of capitalization. Craig purposely chose not to capitalize the craigslist name or any titles used on the site, and I've followed his lead in this book.

Because many of the craigslist section names, category names, and so on are ordinary words, I've used a special format for onscreen items to help distinguish them from regular text. For example, when you read about the community section, the special formatting of the word community indicates that you'll be able to click that word on the craigslist screen—in this case, to go to the main community page. For simplicity, this book uses that special formatting for any craigslist screen item you can click or select, including menu items, buttons, and links.Web Page Addresses

There are many web addresses in this book, including sites that offer valuable information to help you make better use of craigslist. If the site requires the World Wide Web (www) designation to be typed, I've included it in the web page address; otherwise, I've left it out. For example, you could type either of the following to get to the web page for this book:

http://www.craigslist4everyone.com

http://www.craigslist4everyone.com

Technically, either address should start with http:// (as in http://www.craigslist4everyone.com). Because Internet Explorer, Firefox, and most other web browsers automatically insert this part of the address, however, you don't have to type it—and I haven't included it in any of the addresses in this book.Special Elements

You'll also come across a few special elements in this book that provide additional information to supplement the main text. These elements are designed to make your learning faster, easier, and more efficient.

***

Note - An Info note includes useful information that will help you to better understand or make better use of the text you're reading.

***
***

Caution - A Warning highlights information about a potentially dangerous situation. I don't use it lightly, so pay special attention when you come across this type of item.

***
***

Tip - A Tip is a helpful piece of information—a little trick, actually—that helps you increase the odds of success on craigslist.

***
Let Me Know What You Think

I enjoy hearing from readers. If you have a question, a story to share, or something you just have to set me straight about, feel free to email me at c4e@craigslist4everyone.com. I read every email message personally and respond to as many as time permits.

If you want to learn more about what's happening on craigslist, take advantage of some free offers, and find out about any updates to this book, check out the website at http://www.craigslist4everyone.com.

© Copyright Pearson Education. All rights reserved.

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Table of Contents

Foreword

Introduction

Part I craigslist 101

Chapter 1 Putting craigslist on the Map

A Simple Idea

The Best of Intentions

Looking into the Future

Who Is Craig Newmark?

Craig’s Vision

Change of Focus

Nerd Values

David and Goliath

One to Watch

Craigslist Foundation: “Helping People Help”

From Here…

Chapter 2 Welcome to the Neighborhood

Navigating the Home Page

Finding Your Way Home

Joining the Community

Creating a Craigslist Account

Getting Around Town

Exploring Your Neighborhood

For Inquiring Minds

Getting Involved

The Town Square

Giving Yourself a Handle

Getting Involved

Dressing Up Your Posts

Staking Your Claim

Roadside Assistance

Follow the Rules

From Here…

Chapter 3 Safety First

Internet Safety

Secure Your Computer

Protect Your Information

Spot Scammers Before They Spot You

Out-of-Area Buyer

Overpayment Scam

Nigerian 4-1-9 Scam

Safe and Pleasant Transactions

Safe and Sound Online Dating

From Here…

Part II Posting on craigslist

Chapter 4 All About the Listings

Anatomy of a Listing

Playing By the Rules

The Posting Process

Getting Creative

The craigslist Police

Editing and Deleting Posts

From Here…

Chapter 5 Successful Listing Strategies

Example of an Unsuccessful Listing

Steps for Creating a Successful Listing

Step 1: Educate Yourself

Step 2: Set Your Goal(s)

Step 3: Take Pictures

Step 4: Write a Listing That Addresses Your Goal(s)

Strategies in Action

From Here…

Chapter 6 Listing in the Community

Get Out There: Activities

Get Together: Events, Classes, and Groups

Events

Classes

Groups

Find What’s Missing: Lost+Found

Express Yourself: Artists and Musicians

Take Care of Baby: Childcare

What’s Happening: Local News, Politics, and General

Live Green: Rideshares

Get the Help You Need: Volunteers

Pets: A Controversial Issue

From Here…

Chapter 7 Listing in the Housing Section

Selling Solo

Move That Property in Real Estate for Sale

An Agent’s Best Friend

What Do You Have to Offer?

What’s Going on Next Door?

Map Out Your Information

Talk the Talk

Focus on Your Target

Leave Them Wanting More

Put It on Paper

A Flashing Neon Sign

A Picture Is Worth…

Filling a Vacancy

Office/Commercial Property

Know Your Business

Location, Location, Location

Getting It “Write”

Parking/Storage Rental

From Here…

Chapter 8 Listing in For Sale

Looking Through the For Sale Categories

Planning Your Ad

Writing Great Ads

Writing a Great Posting Title

Writing a Great Posting Description

Tips for Category-Specific Listings

Ad Posting Basics

Responding to Contacts

Advertising No-No’s

From Here…

Chapter 9 Listing in Services

Phone Verification

Planning Your Marketing

Don’t Keep Reinventing the Wheel

Before You Do Anything Else

Put On Your Advertising Exec Hat

Ready to Write!

Offering Free Content

Automotive Services

Beauty Services

Computer Services

Creative Services

Erotic Services

Event Services

Financial Services

Household Services

Labor and Moving Services

Legal Services

Lessons and Training

Real Estate Services

Skilled Trade Services

Small Business Ads

Therapeutic Services

Travel and Vacation Services

Writing, Editing, and Translating Services

From Here…

Chapter 10 Listing in Jobs and Gigs

Comparing Online Job Resources

Looking Through Job Categories

Writing a Successful Job Listing

Listing Basics

Beyond Basics

Posting a Job Listing

Posting Gigs

Responding to Applicants

From Here…

Chapter 11 Listing in Resumes

Knowledge Is Power

Your Most Important Sale

Dealing with Job Search Jitters

What to Look For

Where to Look

What to Do with the Information

Your Features and Benefits

It’s All in the Numbers

Define Your Marketing Strategy

Create a Killer Resume

From the Top

Getting It All Down

From Here…

Chapter 12 Listing in Personals

Deciphering the Code

What Do You Really Want?

Nine Secrets for Successful Online Relationships

Igniting Sparks

Thinking Long-Term

Thinking Short-Term

Strictly Platonic: Making New Friends

Missed Connections: Finding Someone Who Caught Your Eye

Rants and Raves: Expressing Yourself

Put It in Writing

From Here…

Part III The Other Side of craigslist

Chapter 13 Responding to Listings

Locating What You Want

How to Reply

From Here…

Chapter 14 Keeping Busy with Listings

Enriching Your Life with the Community

Activities

Artists

Childcare

General

Groups

Pets

Events

Lost and Found

Musicians

Local News

Politics

Rideshare

Volunteers

Classes

Catapult Your Career in Jobs and Gigs

Job Search Tips

Perusing the Job Listings

Perusing the Gigs

Responding to Job Listings

Fill Your Social Calendar with the Personals

Warning: Enter at Your Own Risk

Personals Categories: Something for Everyone

From Here…

Chapter 15 Win-Win Results in Listings

Find Your New Abode in Housing

Looking for Houses or Apartments to Rent

Finding Rooms or Roommates

Seeking Sublets or Temporary Spots

Housing Wanted

Swapping Houses

Finding Vacation Rentals

Searching for Storage Space

Looking for Commercial Space

Real Estate for Sale

Let’s Make a Deal in Merchandise

Get It Done with Services

Fill That Job Opening in Resumes

From Here…

0789738287 TOC 10/1/2008

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Preface

Introduction

In an online world crammed with flash, hype, and fly-by-night, Craig Newmark has grown a single good intention into one of the top 50 most visited websites in the world! With more than 40 million users to craigslist a month, a lot is happening there. And this book will help you to make the most of all of it.

You won't find a better site to buy, sell, or advertise on than craigslist. Think about it: Where else can you sell a $5 kids' toy, a $15,000 car, or a $500,000 house without paying to list or handing over a chunk of change from the selling price? Find a date, find a friend, or find your lost dog without spending a dime. Market your business, join a class, or land your dream job without ever leaving the site. And those are only a few of the many possibilities.

Think of craigslist as the online gathering place for your offline activities—a way for you to connect with other people in your area. Whatever you want to accomplish, craigslist can help you do it. And this book shows you how you can become a part of the craigslist community.

Whether you're in need of something, hoping to get rid of something, or wanting to promote something, the opportunities for you on craigslist are very exciting. Following the steps and strategies covered in this book gives you a big advantage over the typical craigslist community user.

Craig and staff have never saddled the website with lengthy rules and restrictions, which is one reason why so many users put little thought and planning into creating successful listings. In this book, you'll learn how to create attention-grabbing listings, what information to include, and how to write ads that get attention and motivate people to act.

You'll learn not only how to list, but also how to find what you want—and get it. And you'll learn how to protect yourself, your computer, and your personal information when online and when using craigslist.

How This Book Is Organized

This book is organized into three main parts, as follows:

  • Part I, "craigslist 101," covers how craigslist went from a simple idea to a collection of more than 500 communities. You'll gain insights on Craig Newmark, craigslist's fascinating founder and customer service rep. These chapters also cover creating an account and navigating around the site. And you'll learn everything you need to know to keep your computer, your information, and yourself safe when using craigslist.
  • Part II, "Posting on craigslist," starts by showing you the steps to follow to post a listing on craigslist. You'll also learn marketing strategies to design successful listings that set your advertisements apart from the pack. These chapters cover the individual craigslist sections and categories, showing you exactly how to create successful listings and take advantage of all their features.
  • Part III, "The Other Side of craigslist," lays out the steps for responding to craigslist postings. You'll learn what to look for—and look out for—when searching listings in each category.

Together, the 15 chapters in this book show you the ins and outs of craigslist and online marketing so that you'll be able to create standout listings that grab attention or quickly find whatever you need. Before long, you'll be telling your friends about all the successful deals you've made using craigslist.

Conventions Used in This Book

I've tried to make this book entertaining and easy to read. It shouldn't require any coaching, but you might find it helpful to know how specific types of information are presented.

Capitalization and Special Formatting

craigslist doesn't follow standard rules of capitalization. Craig purposely chose not to capitalize the craigslist name or any titles used on the site, and I've followed his lead in this book.

Because many of the craigslist section names, category names, and so on are ordinary words, I've used a special format for onscreen items to help distinguish them from regular text. For example, when you read about the community section, the special formatting of the word community indicates that you'll be able to click that word on the craigslist screen—in this case, to go to the main community page. For simplicity, this book uses that special formatting for any craigslist screen item you can click or select, including menu items, buttons, and links.

Web Page Addresses

There are many web addresses in this book, including sites that offer valuable information to help you make better use of craigslist. If the site requires the World Wide Web (www) designation to be typed, I've included it in the web page address; otherwise, I've left it out. For example, you could type either of the following to get to the web page for this book:

http://www.craigslist4everyone.com

http://www.craigslist4everyone.com

Technically, either address should start with http:// (as in http://www.craigslist4everyone.com). Because Internet Explorer, Firefox, and most other web browsers automatically insert this part of the address, however, you don't have to type it—and I haven't included it in any of the addresses in this book.

Special Elements

You'll also come across a few special elements in this book that provide additional information to supplement the main text. These elements are designed to make your learning faster, easier, and more efficient.


Note - An Info note includes useful information that will help you to better understand or make better use of the text you're reading.



Caution - A Warning highlights information about a potentially dangerous situation. I don't use it lightly, so pay special attention when you come across this type of item.



Tip - A Tip is a helpful piece of information—a little trick, actually—that helps you increase the odds of success on craigslist.


Let Me Know What You Think

I enjoy hearing from readers. If you have a question, a story to share, or something you just have to set me straight about, feel free to email me at c4e@craigslist4everyone.com. I read every email message personally and respond to as many as time permits.

If you want to learn more about what's happening on craigslist, take advantage of some free offers, and find out about any updates to this book, check out the website at http://www.craigslist4everyone.com.

© Copyright Pearson Education. All rights reserved.

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