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From the Publisher"Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters."
Reference & Research Book News
"Alman, a pro at marketing, gives us 58 pages of essential information about how to market any library and then fills the rest of the pages with ideas and examples that teacher-librarians can harvest for their own marketing efforts. . . . Alman is a pro, and her suggestions and advice are excellent."
"The book gives a brief but very clear and concise overview of how to develop, fund and execute a marketing campaign for a public library. Additionally the author expresses the importance of marketing knowledge for new librarians in the field. The author emphasizes that is book is especially helpful for smaller libraries but Alman's outline of a marketing plan would fit nicely into any size library's beginning campaign because it is laid out so clearly and covers many strategy points and techniques . . . As brief as the overview of her marketing plan formulation is, Alman really covers all the high points in a reader-friendly manner, presenting the information in such a way that librarians and library administrators can understand and make and carry out the plan without needing a marketing executive to explain jargon or techniques. From Alman's book, libraries can really get a clear idea of how to build, finance and carry out an effective, albeit simple marketing plan for their library or library programs."
Colorado Association of Libraries
"Drawing on material from her hands-on library marketing classes, Alman offers advice and a wide array of practical suggestions for any library looking to raise its profile in the community Extensive chapters take the reader through developing a marketing plan, from executive summary to evaluation; communicating via the media, newsletters, and more; and, finally, fund-raising. A distinguishing feature of this very helpful book is its use of real-world examples, including marketing plans, posters, and annual reports. The bibliography covers a wide selection of marketing resources within and without the library sphere, and a list of John Cotton Dana Library Public Relations Award winners (20027) is also included. In a time when all libraries need to become more proactive in promoting their resources and services, this book will be especially useful for small libraries whose budgets dont allow for marketing staff."
"Crash Course in Marketing may prove useful for library administration for a top-down, overarching system plan."