Create Competitive Advantage with Innovation (Collection) [NOOK Book]


Four books bring together breakthrough insights and strategies for maximizing the business value of innovation – now, and for years to come


Four remarkable books help executive decision-makers and strategists overcome the stubborn obstacles to business innovation, and implement innovation strategies that really work. In Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business, three leading experts on commercializing ...

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Create Competitive Advantage with Innovation (Collection)

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Four books bring together breakthrough insights and strategies for maximizing the business value of innovation – now, and for years to come


Four remarkable books help executive decision-makers and strategists overcome the stubborn obstacles to business innovation, and implement innovation strategies that really work. In Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business, three leading experts on commercializing innovation systematically teach the lessons of 250+ corporate innovation programs, defining a focused, integrated model for innovation that’s more well-grounded, more durable, and far more effective. Drawing on the failures of many innovation initiatives, they reveal the right time to use each approach, how to account for contingencies and risks, and how to focus on the core innovation challenges that matter most. In Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth, Cisco Senior VP Inder Sidhu presents the “doing both” strategy that has helped Cisco double revenue, triple profits, and quadruple EPS through the most unstable global business environment in generations. Sidhu shows how to focus on innovation and core businesses; discipline and flexibility; customers and partners. You’ll learn how to avoid false choices, reduced expectations, and weak compromises—and find ways to make each option mutually reinforce the other. In The Open Innovation Marketplace, Alpheus Bingham and Dwayne Spradlin introduce groundbreaking strategies for leveraging a world of innovators to develop breakthrough products faster, with lower cost and risk. Drawing on their experience pioneering the InnoCentive open innovation platform, they show how to dramatically increase the flow of high-value innovations you can discover—and deliver. Disrupt introduces a complete five-step program for identifying disruptive business opportunities—and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.


From world-renowned leaders in business-focused innovation, including Michael Lord, Donald deBethizy, Jeffrey Wager, Inder Sidhu, Alpheus Bingham, Dwayne Spradlin, and Luke Williams


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Product Details

  • ISBN-13: 9780132935609
  • Publisher: Pearson Education
  • Publication date: 12/28/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 968
  • File size: 7 MB

Meet the Author

Michael Lord, Associate Professor of Management and Director of the Flow Institute for International Studies at Wake Forest's Babcock School of Management, researches expansion into emerging markets, high-tech acquisitions and spinouts, global strategy, and venture creation. Donald deBethizy, President and CEO of Targacept, leads the firm's alliance negotiations and ran the team that raised the first-round, private equity financing that enabled Targacept to become an independent pharmaceutical company. Jeffrey D. Wager is managing member of CPP Advisors, a leading life science advisory firm. Inder Sidhu is Senior VP of Strategy and Planning for Worldwide Operations at Cisco. A member of the company’s Operating Committee, he co-leads Cisco’s Emerging Countries Council. Alpheus Bingham, Ph.D., board member and co-founder of InnoCentive, Inc., founded several open and networked organizations, including YourEncore, Coalesix, Maaguzi, Indigo Biosystems, Seriosity, and Chorus. A Visiting Scholar at the National Center for Supercomputing Applications, he serves on the boards of Fast Track Systems and Collaborative Drug Discovery. Dwayne Spradlin, President/CEO of InnoCentive, led Hoover’s Inc., was President/COO of Starcite, Inc., and directed PriceWaterhouseCoopers’ E-Business and Emerging Technology practice. Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. Williams is a Fellow at frog design, one of the world’s most influential innovation companies. He is also Adjunct Professor of Innovation at NYU Stern School of Business.


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Table of Contents

Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business

About the Authors    xiii

1  Making Sense of Innovation Fads and Fashions    1

2  Corporate Venturing: Best of Both Worlds or Venturing Too Far?    27

3  The Virtual Asset-Lite Model: Intellectual Property Licensing    67

4  Innovation by Alliance: Reconsidering Innovation Collaboration    103

5  R&D by M&A: Innovation by Acquisition    141

6  Spinnovation: Liberating Value or Spinning Out of Control?    175

7  Conclusion: Toward a New Model for Innovation    207

Endnotes    233

Index    239


Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth

Acknowledgments   xiii

Author’s Note to the Reader   xvii

Chapter 1  Doing Both   1

Chapter 2  New & Improved and The Next Big Thing   7

               Sustaining and Disruptive Innovation

Chapter 3  Current Accounts and Future Conquests   33

               Existing and New Business Models

Chapter 4  Tuning and Transforming   57

               Optimization and Reinvention

Chapter 5  Satisfied Customers and Gratified Partners   77

               Direct Touch and Leveraged Influence
Chapter 6  The Beaten Path and The Road Less Traveled   95
               Established and Emerging Countries

Chapter 7  Doing Things Right and Doing What Matters   113

               Excellence and Relevance

Chapter 8  Michael Phelps and The Redeem Team   137

               Superstar Performers and Winning Teams

Chapter 9  West Point and Woodstock   151

               Authoritative Leadership and Democratic Decision Making

Chapter 10  The Journey Begins   169

Epilogue   173

About the Author   177

Endnotes   179

Index   187


The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

Preface     xxi

Chapter 1: Introduction     1

Part I: Challenge Driven Innovation: How a Marketplace of Innovation Allows Us to Reframe the Innovation Model, Improve Performance, and Manage Risk

Chapter 2: The Future of Value Creation     21

Chapter 3: A New Innovation Framework     39

Chapter 4: The Long Tail of Expertise     67

Chapter 5: The Selection of Appropriate Innovation Channels     91

Part II:  The Challenge Driven Enterprise: Virtualizing the Business Model to Drive Innovation, Agility, and Value Creation

Chapter 6: The Challenge Driven Enterprise     117

Chapter 7: Transformation     139

Chapter 8: The Challenge Driven Enterprise Playbook     163

Chapter 9: Leadership     199

Afterword     219

Endnotes     221

Supplemental Reading     227


Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Introduction     1

Disruptive Thinking:

    The Revolution is in Full Swing

PART I: The Hypotheses, the Opportunity, and the Ideas

Chapter 1     16

Crafting a Disruptive Hypothesis:

     Be Wrong at the Start, to be Right at the End

Chapter 2     38

Discovering a Disruptive Opportunity:

     Explore the Least Obvious

Chapter 3     76

Generating a Disruptive Idea:

     Unexpected Ideas Have Fewer Competitors

PART II: The Solution and the Pitch

Chapter 4     106

Shaping a Disruptive Solution:

     Novelty for Novelty’s Sake is a Resource Killer

Chapter 5     142

Making a Disruptive Pitch:

     Under Prepare the Obvious, Over Prepare the Unusual

Epilogue     171

An Instinct for Change:

     Look Where No One Else is Looking

Quick Reference Guide     173

Process Summary

Endnotes     183

Index     191


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