Create, Relate, and Pop @ the Library: Services & Programs for Teens & Tweens

Create, Relate, and Pop @ the Library: Services & Programs for Teens & Tweens

by Erin Helmrich, Elizabeth Schneider
     
 

Libraries are in a unique position to help young people explore new ideas. One easy way to do that is by using elements of pop culture to which they're already attracted. Here, two innovative YA librarians show you how to capitalize on the latest trends--from TV, movies, and music to indie and niche interests--by incorporating them into compelling, creative… See more details below

Overview

Libraries are in a unique position to help young people explore new ideas. One easy way to do that is by using elements of pop culture to which they're already attracted. Here, two innovative YA librarians show you how to capitalize on the latest trends--from TV, movies, and music to indie and niche interests--by incorporating them into compelling, creative programs.

Casual and fun to use, the book encompasses both traditional and Web 2.0 participatory programming, offering practical ideas, program templates, and step-by-step outlines of methods, supplies, and resources. Chapter coverage includes:

The philosophy of services to teens and tweens Policies Targeting populations Collection building Innovative programming using everything from reality television to music to gaming Tween and teen spaces (both physical and virtual spaces)
marketing Outreach Providing answers to questions such as "What will I do with my summer program?" or "How can I incorporate something educational into our library's gaming theme?," this time-saving, soup-to-nuts resource is perfect for librarians working with newer technologies, as well as those looking to add some pop to traditional programming formats.

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Editorial Reviews

VOYA - Cheryl Clark
For the three elements of the title, Helmrich and Schneider define create as the creation of content, relate as familiarity with teen culture, and pop as "what tweens and teens spend their lives obsessing about." With these definitions in mind, the authors advocate library programming that meets teens where they are by focusing on what attracts them: pop culture. The authors start out by giving an overview of teen culture since the fifties, then move into some ideas for marketing programs to the target population, and finally give details on forty-seven program ideas that exploit pop culture in some way. The focus on pop culture is a great tool to enhance library programming and get teens and tweens involved. Although the programming ideas revolve around specific aspects of pop culture today, they could easily be adapted to new fads, as the authors advocate—many of these ideas could be recycled indefinitely. The ideas range from affordable to expensive, and even though the book specifically targets public libraries, most of the programs could also be done in school libraries. Overall, the book is brimming with great ideas in a compact place; however, the scrappy librarian could find equally successful programming ideas online or in journals. Thus, although this book is not an absolutely essential addition to a librarian's professional bookshelf, it is a helpful one all the same. Reviewer: Cheryl Clark
School Library Journal
This volume opens with a decade-by-decade overview of teen/tween pop culture from the 1950s to present. The authors then explain their approach: to create access to information and opportunities for teens to create something, to relate to this audience by making connections and being relevant, and to realize that "pop" is what tweens and teens are interested in. This guide will assist librarians in marketing programs through branding, information-gathering, and a variety of methods of promotion, including print, social networks, and even a "street team" word-of-mouth approach. The 13 chapters outline 47 programs from start to finish. Details include supplies, implementation, "food/technology, and other mandatory extras," and advertising ideas. Categories include art, celebrity and reality TV, crafts, cooking, contests, Japanese popular culture, style and beauty, and gaming. The chapter on music programming is a weak point as it only includes one program based on an outdated children's fad. Overall, though, this is a handy guide.—Jessica Breslin, Cuyahoga County Public Library, Parma, OH

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Product Details

ISBN-13:
9781555707224
Publisher:
ALA Editions
Publication date:
07/28/2011
Pages:
234
Sales rank:
1,408,876
Product dimensions:
8.50(w) x 11.00(h) x 0.49(d)

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