Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers and Pamphlets

Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers and Pamphlets

by Robert W. Bly, Calkin Siobhain Bly
     
 

A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy, copywriting, photography, illustration, design, mechanicals, printing, folding, and binding. Also discusses the ten basic types… See more details below

Overview

A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy, copywriting, photography, illustration, design, mechanicals, printing, folding, and binding. Also discusses the ten basic types of visuals and how to use them, how to find and work with outside vendors, freelancers, and agencies, how to estimate the cost of a job, how to estimate printing costs, and much more. Includes many samples outlines for annual reports, product brochures, service brochures, and catalogs.

Product Details

ISBN-13:
9780471825258
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
03/01/1986
Pages:
243
Product dimensions:
7.33(w) x 9.20(h) x 0.69(d)

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