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Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro (Create Your Own Series)

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Overview

Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!

Build great blogs like these, the easy way!

  • Personal Blogs
  • Business Blogs
  • Blogs for Podcasting
  • Video Blogs
  • Portfolio Blogs for Artists
  • Lifestreaming Blogs

Learn from a pro! Discover tips, tricks, and great solutions for:

  • Setting up your blog the right way–in just minutes!
  • Writing blog entries people want to read
  • Handling comments–even nasty ones!
  • Creating a conversation and building a community
  • Publicizing your blog
  • Choosing the right free or low-cost blogging tools
  • Avoiding beginner mistakes
  • Earning cash from your blog!

You won’t believe how easy it is to create your own blog… or how much fun!

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Product Details

  • ISBN-13: 9780672330650
  • Publisher: Sams
  • Publication date: 1/14/2010
  • Series: Create Your Own Series
  • Pages: 273
  • Sales rank: 1,192,242
  • Product dimensions: 7.30 (w) x 9.00 (h) x 0.70 (d)

Meet the Author

This is the first book from Tris Hussey, a long-time technologist, blogger, and writer, who started off as an academic and found tech support much more to his liking. After picking up blogging on a whim in 2004, he quickly became both a professional blogger and a leading expert in business blogging. He has been a part of several Web 2.0 startups from blogging software to blogging agencies and continues to write, blog, teach, and consult. In addition to providing workshops and speaking at conferences, Tris also teaches social media, blogging, podcasting, and WordPress at the University of British Columbia, British Columbia Institute of Technology, and Capilano University. Tris lives and works in beautiful Vancouver, British Columbia.

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Table of Contents

Introduction: It’s All about Storytelling 1

Wait, You’re a Professional Blogger? 2

How to Use This Book 3

1 Welcome to the Blogosphere: Planning Your First Blog 5

A Brief History of Blogging 6

The Blog Heard Round the World: Blogging Gets Mainstream Attention 8

The Blogosphere’s Giant Dysfunctional Family 9

Blogs, the Mainstream Media, and Journalism–World Turned Upside Down 10

Blogging: Pet Rock or New Foundation? 11

Starting Your First Blog 12

Choosing a Topic for Your Blog 13

What’s in a Name: Picking a Name for Your Blog 14

Summary 18

2 Installing and Setting Up Your First Blog 19

Choosing a Blog Engine 20

Getting Started 26

Signing Up for a Hosted Blog 26

Setting Up a Self-Hosted Blog 28

Touring Your Blog’s Dashboard 34

Content block: Posts, Media, Links, Pages, and Comments 34

Administration Block: Appearance, Plugins, Users, Tools, and Settings 36

Tweaking Your Blog Setup 39

Tweaking and Tuning a WordPresscom Blog 40

Setting Good Permalinks 45

Anti-Spam 46

SEO Tuning 47

Categories and Tags 48

Blogrolls 48

Comments and Trackbacks 49

Security 49

About Page 49

RSS Feeds 50

Themes and Colors 51

Tracking Your Blog’s Stats 52

Improving Your Blog’s Search Capabilities 53

Summary 55

3 Writing and Creating a Conversation 57

Turning an Idea for a Blog into Blog Posts 58

Capture Inspiration Whenever and Wherever It Strikes 58

Finding Your “Voice” 61

To Anonymously Blog or Not: The Line Between Public and Private 62

Write Until You’ve Said Your Piece 65

If You Post It, They Will Come:Posting Frequency Answered 65

Your First Post 66

Drinking from the Information Fire Hose: Using the Internet to Power Your Posts 71

Other Bloggers 71

”Real” World 74

Reader Comments 74

Writing with Search Engines in Mind 74

Keywords 75

Writing for Search Engines 77

Categories and Tags 77

Summary 78

4 Building Community 79

Encouraging Comments and Discussion 80

Commenting on Other Blogs 82

Spam, Trolls, and Vermin: The Comments You Don’t Want 83

Spam 83

Trolls and Other Vermin 84

Finding Other Blogs in Your Niche 86

Linking to Other Blogs 88

Connecting with Other Bloggers 89

Twitter, Microblogging, and Lifestreams 90

Facebook and Social Networks 91

Summary 92

5 Creating a Personal Blog 93

What to Put in a Personal Blog 94

Writing 95

Privacy 97

Comments 98

Multimedia 100

Pictures 100

Podcasting 105

Video 111

Hosting Your Personal Blog 118

Summary 118

6 Creating a Business Blog 119

Content 121

Writing 121

Privacy 124

Comments 125

Blogging Policies 126

Multimedia 128

Pictures 129

Podcasting 131

Video 134

Building and Hosting Your Business Blog 138

Choosing a Template for Your Business Blog 138

Stats 139

Summary 141

7 Creating a Podcast Blog 143

Content 144

Recording Your Podcast 145

Tools 145

Your First Recording 147

Editing Basics 151

Mixing in Music 152

Exporting to MP3 155

ID3 Tags: Like Dog Tags, but for Music 156

Internet Radio Renaissance 158

Hosting and Promoting Your Podcast 160

Where and How to Host Your Podcast Blog 160

Posts with Your Podcast 161

Submitting Your Podcast to iTunes 162

Summary 165

8 Video Blogging 167

Content 168

Recording Your Video Blog Posts 169

The Camera 170

Your First Recording 172

Editing Basics 174

Using Copyrighted Works in Your Videos 176

Mixing in Music, Titles, and Extras 177

Exporting, Compression, and Video Formats 178

What Does YouTube Say? 178

Hosting and Promoting Your Video Podcast 180

Submitting Your Show to iTunes 181

Posts with Your Episodes 182

Hosting Your Blog 184

Summary 185

9 Creating a Portfolio Blog 187

What Makes for Good Content on a Portfolio Blog 188

Picking the Right Tool for the Job 189

WordPresscom 190

DIY or Self-Hosted Blogs 190

How Do I Choose Between WordPresscom and DIY? 190

Making a Site a Site 191

Picking a Good Theme for a Portfolio Blog 191

Plug-Ins for Portfolio Blogs 194

Pulling It All Together 196

Gathering, Exporting, and Presenting Pictures 197

Adding Documents of All Shapes and Sizes 202

Final Word on Content 203

Summary 203

10 Creating Your Online Lifestream 205

What Goes into a Lifestream Blog? 206

Why Lifestreams? Wasn’t Blogging Enough? 207

Starting Your Lifestream Blog: Inputs 208

Quick Posts 210

Twitter 214

Flickr and Other Photo-Sharing Sites 216

Your Blog(s) 217

YouTube and Other Videos 218

Sharing from Your Feeds 218

Pulling It All Together 219

FriendFeed 220

Cliqset: The New Kid in Town 222

DIY Lifestreams 223

The Comment Conundrum 226

The Problem: Comments, Comments Everywhere! 226

The Solution: More Services! 227

Summary 228

11 Making Money Through Your Blog 229

Nuts and Bolts of Making Money from Blogs 230

Making Money Directly 231

Making Money Indirectly 236

Final Word on Ads 242

Pulling It Together on Your Blog 243

Ad Codes 101 243

Optimizing Your Blog’s Template 245

Tracking Your Performance 246

Summary 247

Index 249

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Posted March 17, 2011

    more from this reviewer

    An Important Guidebook for Bloggers

    As a "wanna be" blogger, I was delighted to find that early in his introduction to "Create Your Own Blog" Tris Hussey provided an important section "How to Use this Book." The opening three chapters provide the tools to start blogging. The next six chapters introduce instructions for starting six distinctive blogs designed with different goals in mind. Each topic is considered to be "a project" and includes easily understood steps for setting up a blog, creating conversation building a community, publicizing your blog, and choosing the right tools for connecting with others in your niche. The final chapter discusses ways to make money through blogging. I found that a quick preview of the illustrations, topical headlines, and highlighted terms, tips and notes sections is an excellent way to preview, review, and assimilate the material or an area of particular interest. I found the summary statements to be another important aide in clarifying the material. I appreciated Tris' practical personal pointers regarding posting family pictures and other similar tips. Tris Hussey is a recognized social media consultant and a charter member of the Professional Blogger's Association and is highly qualified to author this book. "Create Your Own Blog" is an excellent primer for beginners and a handy reference guide for the more advanced blogger.

    4 out of 4 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted May 1, 2010

    more from this reviewer

    A Real Resource for Both Beginning Bloggers as well as Experienced Ones!

    When I was given the opportunity to review this book I hoped that it would be interesting, but honestly was not expecting it to be that great. After all I have had a blog for years - but I was hoping to learn something new that I could use to make my blog(s) better. The bottom line is that I have already dog-eared, page marked and underlined lots of great information in this book! It's excellent. I think that the "6 easy projects" part of the title is a bit misleading. To my way of thinking this is a book about how to build a blog - and/or how to build a better blog - I am not seeing the "6 easy projects".
    I have already learned so much from this book. In fact I have - within a week of reading this book- changed blog hosts, am trying an off line blog writer software and now understand far more about setting a blog up right. This book is chock full of information that will help you to start a blog from the ground up with some good understanding of what it all means and how it all works. Best of all it is an equally great book for a person like me who has had a blog for some time. I understand much more now - and am all fired up to learn more and make the blogs I have better. I've also subscribed the to the author's blog.
    This is a book that will help most any blogger. I highly recommend it and I have to admit that I never thought I would be 'gushy' over a book about blogs!

    2 out of 2 people found this review helpful.

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  • Posted May 16, 2010

    more from this reviewer

    I love this Blog Book

    I have always wanted to know how to blog and actually what it is. This book is written in a clear organized style. It takes you from the history to a step by step plan on how to start your own blog. But the best thing is ,it is written with humor and understandable language. I am going to start my blog right away . Get this book if you have always wanted to blog. Its great you can get started the same day you get the book!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 1, 2012

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

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