Chapter 1 The Tools That You Will Need
Chapter 2 How to Choose the Right Web Cam
Chapter 3 Creation and Editing Software for a
Chapter 4 Plan Before You Commence Shooting
Your Video Product
Chapter 5 How to Edit Your Video Product
Chapter 6 How to Create a Video Tutorial for
Chapter 7 How to Go About Putting the Finished
Video on Your Website
Chapter 8 A Video Product Can Help Boost
Traffic and Sales to Your Website
Today, people are looking for something that they
can actually respond to in place of the usual
Ebooks and special reports being provided across
the net. Now, more than ever, there is a challenge
for the internet marketer to come up with a novel
way to entice people into buying a particular
product or service.
Certainly the product which seems to be able to do
this is the video product. Video is becoming one
of the biggest marketing tools around today. In
this E book, we will look at what you need and how
you go about making your own video product for the
There are many reasons as to why the video product
is now starting to surpass the written word, and
below are just a number of reasons.
1. You will find that people respond better to
what they can see and hear, rather than what
they can just read.
2. People are more stimulated when they watch
something that they will enjoy.
3. It is a great way of conveying information
more clearly and demonstrating the product
more effective using a video rather than
with the written word.
4. Using this method you are able to present
the information in a clearer, and certainly
more often than not, in a concise manner.
5. These are often viewed as being more
professional than their counterparts, such
as E books.
In fact, for many people today, the video product
is easily the better option compared to the more
conventional options available. But there is one
problem that most internet marketers seem to face
when using this medium, in that it seems to be a
complicated process to actually create one.
However, as long as you have the right knowledge on
how to proceed, then this should not be the case.
In fact, creating a video product should be as easy
as making a cake.
But first of all, we need to take a look at the
steps that are essential in order for you to
produce a good quality video product.
1. Select a subject. It is best that you
choose one with which you are already
2. Select a particular aspect of the subject
that you want to discuss in your video.
Remember, it must be both engaging and
helpful to all your future customers.
3. Prepare an outline on how you will discuss
this part of the subject.
4. Carry out any research you need in order to
make sure that you have everything at hand.
5. If you are producing a video on a subject
that involves a certain niche, then get
yourself a digital camcorder in order to
record the appropriate material. You can
then decide whether you want to add audio
during real time (when actually filming) or
during the editing process.
6. If your video involves online affairs, then
you need to get yourself a screen capture
program. You can download one from many
sites, such as camtasia.com. This allows
you to capture your computer screen
movements in .avi format. Plus, it allows
you to record the audio in real time, or you
may prepare a different audio file by using
Windows Sound Recorder and then
synchronizing the two formats later on.
7. You will now need to edit the product using
a video editing software program (which we
will look at in more detail later on in this
book). There are certainly plenty of these
software programs available for sale, but
Windows XP comes with a movie maker program
8. Should you be choosing to offer this product
as a download to your customers, you will
then need to convert the file into a .wmv
format in order to compress its size.
9. However, if you decide to physically deliver
this video product to your customers, you
will need to burn it on to a CD or DVD and
then prepare to ship them.
10. Once all the above stages have been
completed, your video product is now ready
to be marketed.
In fact, as you can see from the above, there is
nothing really complicated about producing your own
video product. To be honest, anyone could do it,
if they tried. There are plenty of applications
around that will help you to achieve your goal.