- Shopping Bag ( 0 items )
From the Publisher
"Stasch has created a lively, comprehensive handbook for entrepreneurs and marketing students alike. He offers numerous examples to guide the reader through the entire ideation and business development process. … His new book is thorough and accessible to the marketing and small business novice, while also providing astute reminders for the more experienced entrepreneur. Stasch shares his wisdom in the form of lists and summaries, making this a suitable textbook for a project-based entrepreneurship course, a complementary resource for marketing courses, or a reference guide for the small businessperson. Summing Up: Highly recommended. General readers; students, upper-division undergraduate and up; practitioners."