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Creating a Successful Marketing Strategy for Your Small New Business
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Creating a Successful Marketing Strategy for Your Small New Business

4.0 1
by Stanley F. Stasch
 

This book is for everyone thinking of starting a small new business that will grow into a large and successful company.

• Numerous examples used to clarify the details of successful strategy creation

• Presents many guidelines to follow when creating your marketing strategy, as well as warnings of things you should avoid

• Carefully takes you

Overview

This book is for everyone thinking of starting a small new business that will grow into a large and successful company.

• Numerous examples used to clarify the details of successful strategy creation

• Presents many guidelines to follow when creating your marketing strategy, as well as warnings of things you should avoid

• Carefully takes you through several successful marketing strategies in detail to help you make certain that your marketing strategy has a very good chance of being successful

Editorial Reviews

From the Publisher
"Stasch has created a lively, comprehensive handbook for entrepreneurs and marketing students alike. He offers numerous examples to guide the reader through the entire ideation and business development process. … His new book is thorough and accessible to the marketing and small business novice, while also providing astute reminders for the more experienced entrepreneur. Stasch shares his wisdom in the form of lists and summaries, making this a suitable textbook for a project-based entrepreneurship course, a complementary resource for marketing courses, or a reference guide for the small businessperson. Summing Up: Highly recommended. General readers; students, upper-division undergraduate and up; practitioners." - Choice

Product Details

ISBN-13:
9780313382468
Publisher:
ABC-CLIO, Incorporated
Publication date:
06/30/2010
Pages:
225
Sales rank:
968,688
Product dimensions:
6.20(w) x 9.30(h) x 1.00(d)

What People are Saying About This

Gerald Hills

"Stan Stasch is a preeminent global expert concerning how to develop high impact marketing for new, entrepreneurial and/or smaller businesses. These firms demand a unique form of marketing, not business as usual as in large corporations. Dr. Stasch has accumulated useful insights from hundreds of business owners and reported these findings for 20 years at a Research Symposium that I Chair. His research has been 'hands-on' and practical to serve entrepreneurs and smaller enterprises. This book distills his impressive knowledge into an easy read. I could not recommend this book more highly!"

Gerald Hills, Turner Chair of Entrepreneurship, Bradley University

Gerald Hills

"Stan Stasch is a preeminent global expert concerning how to develop high impact marketing for new, entrepreneurial and/or smaller businesses. These firms demand a unique form of marketing, not business as usual as in large corporations. Dr. Stasch has accumulated useful insights from hundreds of business owners and reported these findings for 20 years at a Research Symposium that I Chair. His research has been 'hands-on' and practical to serve entrepreneurs and smaller enterprises. This book distills his impressive knowledge into an easy read. I could not recommend this book more highly!"

Gerald Hills, Turner Chair of Entrepreneurship, Bradley University

Meet the Author

Stanley F. Stasch is professor of marketing at Loyola University, Chicago, IL.

Customer Reviews

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Creating a Successful Marketing Strategy for Your Small New Business 4 out of 5 based on 0 ratings. 1 reviews.
RolfDobelli More than 1 year ago
Most new business owners don't give much thought to establishing a complete, thorough marketing plan, and it shows: "Some 80-90% of new business start-ups fail within the first two to three years." So says Stanley F. Stasch, who long has studied this phenomenon and offers sage advice to entrepreneurs hoping to beat the odds. Stasch does a solid job of presenting research and case studies that drive home his main points, but less-patient readers may find his guide for small business practitioners repetitively wordy, with too many lists, guidelines, warnings and rules for a small business to implement. Because his book contains good examples of marketing successes and failures, getAbstract considers it more effective as an inspirational guide than as a fully do-able how-to manual, and recommends it to first-time business owners looking to stoke their marketing mojo.