Creating a Winning E-Business / Edition 2

Paperback (Print)
Rent
Rent from BN.com
$45.25
(Save 65%)
Est. Return Date: 09/08/2014
Buy Used
Buy Used from BN.com
$75.27
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Paperback)
  • All (29) from $1.99   
  • New (8) from $26.48   
  • Used (21) from $1.99   

Overview

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

Read More Show Less

Product Details

  • ISBN-13: 9780619217426
  • Publisher: Cengage Learning
  • Publication date: 12/22/2005
  • Edition description: 2
  • Edition number: 2
  • Pages: 464
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.70 (d)

Meet the Author

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot.com business. He has started up five different dot.com businesses.

Read More Show Less

Table of Contents

1. Understanding E-Business 2. Defining Your E-Business Idea 3. Creating an E-Business Plan 4. Getting Your E-Business Off the Ground 5. Operating Your E-Business 6. Marketing Your E-Business 7. Taking Advantage of Affiliate Marketing 8. Designing Your Web Site 9. Understanding Web Technologies 10. Securing Your E-Business Appendix: Creating a Web Site with Microsoft FrontPage

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)