Creating and Capturing Value: Perspectives and Cases on Electronic Commerce / Edition 1

Creating and Capturing Value: Perspectives and Cases on Electronic Commerce / Edition 1

by Garth Saloner, A. Michael Spence
     
 

ISBN-10: 0471410152

ISBN-13: 9780471410157

Pub. Date: 10/19/2001

Publisher: Wiley

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.

• Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

Overview

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.

• Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

Product Details

ISBN-13:
9780471410157
Publisher:
Wiley
Publication date:
10/19/2001
Edition description:
New Edition
Pages:
608
Product dimensions:
7.68(w) x 9.70(h) x 1.13(d)

Table of Contents

Part I: PERSPECTIVES.

Introduction.

Chapter 1. Technological Drivers of Change.

Chapter 2. Creating Value: Economics of Internet-Based Commerce.

Chapter 3. Capturing Value: Market Structure and Competition.

Chapter 4. Creating and Capturing Value in the Supply Chain.

Part II: CASES.

Overview of the Cases.

Section 1. Technology and Logistics.

ERP Overview.

SAP and the Online-Procurement Market.

Siebel Systems, Inc.

QRS Corporation.

AOL: The Emergence of an Internet Media Company.

Webvan: The New and Improved Milkman.

Section 2. Markets and Channels.

Online Auctions.

E-Markets 2000.

Pricing and Branding on the Internet.

GAP.com.

Nike—Channel Conflict.

Disintermediation in the U.S. Auto Industry.

Section 3. Strategy and Organization.

E-Commerce Building Blocks.

Karen Brown.

Broker.com.

BabyCenter.

HP E-Services.Solutions.

Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures.

Tradeweave.

Section 4. Public Policy Issues.

DoubleClick and Internet Privacy.

eBay and Database Protection.

Internet Taxation.

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