Creating Better Futures: Scenario Planning as a Tool for a Better Tomorrow / Edition 1

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Overview

As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods.
In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing—and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning—a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized both public and private planning, leading to everything from the diverse product lines that have revived the auto industry, to a timely decision by the state of Colorado to avoid pouring millions into an oil-shale industry that never materialized. But never before has anyone proposed that it be taken up by society as a whole.
Drawing on years of experience in both academia and the private sector, where he developed both a keen sense of how businesses work best and an abiding passion for changing the world, James Ogilvy provides the tools we need to create better communities: better health, better education, better lives.

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Product Details

  • ISBN-13: 9780195146110
  • Publisher: Oxford University Press, USA
  • Publication date: 4/28/2002
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.00 (d)

Meet the Author

James A. Ogilvy is a co-founder of Global Business Network, a member of the Monitor Group of Companies. Prior to his career in consulting, Dr. Ogilvy taught philosophy at Yale University. He lives in the San Francisco Bay area.

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Table of Contents

Foreword
Preface
1 Aiming Higher 1
Pt. 1 New Game
2 Religious, Political, and Economic Passions 21
3 The Limits of the Marketplace 39
4 Rethinking Representative Government 55
Pt. 2 New Players
5 Beyond Individualism and Collectivism 71
6 Social Forces and Creativity 93
Pt. 3 New Lenses
7 From Worldviews to Better Worlds 113
8 The Features of the Relational Worldview 137
Pt. 4 New Rules, New Tools
9 Facts, Values, and Scenario Planning 153
10 Scenario Planning: A Tool for Social Creativity 175
Pt. 5 Scenario Planning in Action
11 Better Education 191
12 Better Health Care 203
13 Cadenza: Earth Might Be Fair 219
Notes 225
Index 234
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