Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry / Edition 1

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Overview

Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate.

The book highlights several major topics in order to focus on critical aspects of the industry's highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals.

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Product Details

  • ISBN-13: 9780897896825
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 11/30/2002
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.

BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California.

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Table of Contents

Foreword: Ethnography, Design, and Customer Experience: An Anthropologist's Sense of It All
Introduction: The Growing Partnership between Research and Design
Pt. I Converging Professions 1
1 Managing for Breakthroughs: A View from Industrial Design 3
2 Behavioral Scientists Enter Design: Seven Critical Histories 17
Pt. II Creating Collaborative Cultures 45
3 Designing Collaborative Corporate Cultures 47
4 Collaborative Work: Integrating the Roles of Ethnographers and Designers 71
5 Team Roles in the Design Process: Living with and Creating Legacies that Benefit Design 91
Pt. III Emerging Collaborative Processes 101
6 Doing the Work: Customer Research in the Product Development and Design Industry 103
7 A Client's Perspective on User-Centered Design 125
8 Communicating with Clients 147
9 Anthropology and Industrial Design: A Voice from the Front Lines 161
10 Semiotics as Common Ground: Connecting the Cultures of Analysis and Creation 175
Pt. IV Conclusion: The Future of Design 197
11 Conclusion: Toward an Integrative Design Discipline 199
Postscript: Designing Ethnography 215
Index 221
Contributors
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