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Creating Corporate Audio-Visual Presentations

Overview

Successful audio-visual presentations are the result of careful management by—as well as creative collaboration between—the client and the professional communications firm. Because of their high visibility within the corporation, presentations risk falling prey to script by committee unless there is a clear plan at hand for managing the project. Executives who find themselves responsible for a presentation need to be fully aware of what audio-visual can and cannot do—and how to go about getting it done right. In ...

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Overview

Successful audio-visual presentations are the result of careful management by—as well as creative collaboration between—the client and the professional communications firm. Because of their high visibility within the corporation, presentations risk falling prey to script by committee unless there is a clear plan at hand for managing the project. Executives who find themselves responsible for a presentation need to be fully aware of what audio-visual can and cannot do—and how to go about getting it done right. In this how-to guide for corporate executives, author Richard Worth covers every step of the process in sequence, from determining objectives to preparing for production and post-production. While the emphasis is on working with an audio-visual professional, Worth also includes do-it-yourself tips for readers who want to keep the project in-house.

Selecting slides, video, film or multimedia is one of the first choices to make. This decision, like others that follow, should be based on a determination of purpose, audience and message. Worth provides easy-to-follow worksheets to help get the planning process going. Readers looking for budget guidelines will learn how much money they will need to invest to get the presentations they want. And, to help readers select the communications professional they will be working with, Worth offers down-to-earth advice based on his years of practical experience. In non-technical language, he critiques and analyzes samples of script proposals and treatments, providing valuable insight into the creative process. Any executive or manager responsible for sales, training, public relations, fund-raising, employee relations, or recruitment will find this a valuable resource for planning and implementing effective presentations.

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Editorial Reviews

Booknews
A guide for corporate executives and managers--particularly in sales, fund raising, or recruitment--to producing effective audio- visual presentations. Emphasizing the importance of having a clear idea of purpose and audience throughout the process, Worth considers planning, budget, scheduling, selecting material and professionals, the creative process, keeping the project in-house, and other matters. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780899304977
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 4/19/1991
  • Edition description: New Edition
  • Pages: 208
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.63 (d)

Meet the Author

RICHARD WORTH has many years' experience in writing and producing presentations for Fortune 500 companies such as General Electric, Merrill Lynch, Olin, Corning, and AT&T.

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Table of Contents

Introduction

Planning

What's Your Purpose?

Who's Watching?

What's the Point?

The Media Mix

Money

The Internal Staff

Selecting a Communications Firm

Creating the Show

The Right Word

The Script

Preparing for Production

The Video . . . Production and Post Production

Producing the Multimedia Show

Creating Your Own Slide Program

The Slide Show: Important Steps

A Closer Look

Writing the Script

Producing Your Own Show

Conclusion

Appendix

Bibliography

Index

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