Creating Digital Content / Edition 1

Creating Digital Content / Edition 1

by John Rice
     
 

ISBN-10: 0071377441

ISBN-13: 9780071377447

Pub. Date: 09/26/2001

Publisher: McGraw-Hill Professional Publishing

Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is "content," a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the world's favorite forms of visual entertainment and information. The digital

Overview

Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is "content," a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the world's favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting -- and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.

Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment. At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is The guidebook for surviving -- and thriving -- in the digital content-creation age.

Product Details

ISBN-13:
9780071377447
Publisher:
McGraw-Hill Professional Publishing
Publication date:
09/26/2001
Pages:
516
Product dimensions:
1.04(w) x 7.50(h) x 9.25(d)

Table of Contents

Introductionvii
Throw Another Analog on the Digital Fire: Confessions of a Digital Content Creatorxi
What Happened to Convergence?xix
Chapter 1A Digital Primer, Schubin-Style1
Chapter 2Any Content, Anywhere, Anytime33
Chapter 3Convergence Programming in Sports47
Chapter 4The New Digital Content Consumer53
Chapter 5Tools and the Trade67
Chapter 6The Nonlinear Age79
Chapter 7Digital Recording95
Chapter 8Cgi and Digital Content Creation115
Chapter 9Audio: More Than Half the Picture131
Chapter 10The Case for Professional Communicators in a Digital Age141
Chapter 11The Practitioner's View155
Chapter 12Opening Online Doors for Rich Media171
Chapter 13Rich Media and Live Streaming Media183
Chapter 14The Importance of Web-Site Design203
Chapter 15Datacasting211
Chapter 16The Video "Printing Press"223
Chapter 17The Dtv Transition233
Chapter 18Forget HDTV; Get HDTV!251
Chapter 19The Promise of Digital Interactive Television259
Chapter 202000: Interactive Enhanced Television--A Historical and Critical Perspective275
Chapter 21Digital Centralcasting311
Chapter 22Production and Postproduction for 4:3 and 16:9335
Chapter 23Television: The "High Definition"347
Chapter 24In Search of the New Viewing Experience351
Chapter 25Coming to a Theatre Near You: Digital Cinema367
Chapter 26Using 1080/24P or 1080/60I for Diverse Production Applications377
Chapter 27Low-Rez391
Chapter 28Interview with George Lucas: Breaking the Celluloid Ceiling401
Chapter 29Interview with James Cameron: 3d Digital HD417
Glossary433
Index475

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