Creating Digital Content / Edition 1

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Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is "content," a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the world's favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting -- and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.

Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment. At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is The guidebook for surviving -- and thriving -- in the digital content-creation age.

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Product Details

  • ISBN-13: 9780071377447
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 9/26/2001
  • Edition number: 1
  • Pages: 516
  • Product dimensions: 1.04 (w) x 7.50 (h) x 9.25 (d)

Table of Contents

Throw Another Analog on the Digital Fire: Confessions of a Digital Content Creator
What Happened to Convergence?
Ch. 1 A Digital Primer, Schubin-Style 1
Ch. 2 Any Content, Anywhere, Anytime 33
Ch. 3 Convergence Programming in Sports 47
Ch. 4 The New Digital Content Consumer 53
Ch. 5 Tools and the Trade 67
Ch. 6 The Nonlinear Age 79
Ch. 7 Digital Recording 95
Ch. 8 CGI and Digital Content Creation 115
Ch. 9 Audio: More than Half the Picture 131
Ch. 10 The Case for Professional Communicators in a Digital Age 141
Ch. 11 The Practitioner's View 155
Ch. 12 Opening Online Doors for Rich Media 171
Ch. 13 Rich Media and Live Streaming Media 183
Ch. 14 The Importance of Web-Site Design 203
Ch. 15 Datacasting 211
Ch. 16 The Video "Printing Press" 223
Ch. 17 The DTV Transition 233
Ch. 18 Forget HDTV; Get HDTV! 251
Ch. 19 The Promise of Digital Interactive Television 259
Ch. 20 2000: Interactive Enhanced Television - a Historical and Critical Perspective 275
Ch. 21 Digital Centralcasting 311
Ch. 22 Production and Postproduction for 4:3 and 16:9 335
Ch. 23 Television: The "High Definition" 347
Ch. 24 In Search of the New Viewing Experience 351
Ch. 25 Coming to a Theatre Near You: Digital Cinema 367
Ch. 26 Using 1080/24P or 1080/60I for Diverse Production Applications 377
Ch. 27 Low-REZ 391
Ch. 28 Interview with George Lucas: Breaking the Celluloid Ceiling 401
Ch. 29 Interview with James Cameron: 3D Digital HD 417
Glossary 433
Index 475
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