Creating Flash Advertising: From Concept to Tracking-Microsites, Video Ads and More


Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad ...

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Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More

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Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website

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Editorial Reviews

From Barnes & Noble
If you want to create exceptionally effective web ads and microsites with Flash -- and do it as efficiently and profitably as possible -- this is your book.

Jason Fincanon brings together expert guidance on every step of the Flash web advertising production process, from planning and design through launch, tracking, and traffic generation. Drawing on extensive personal experience, Fincanon helps you make sure to ask the questions that need to be asked upfront, and anticipate production “speed bumps” before they trip you up. You'll learn better ways to set up Flash advertising files, provide "deep linking" within Flash content, trim file-size "fat," develop to standards, automate common tasks with scripting, even use third-party rich media technologies.

From its quality control coverage to its reusable ActionScript code, Creating Flash Advertising will be indispensable to every production and creative professional involved in Flash advertising. Bill Camarda, from the December 2007 Read Only

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Product Details

  • ISBN-13: 9780240809496
  • Publisher: Taylor & Francis
  • Publication date: 8/17/2007
  • Series: Hands-On Guide Series
  • Pages: 256
  • Product dimensions: 0.53 (w) x 9.25 (h) x 7.50 (d)

Meet the Author

A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon ( addresses an array of Flash topics, and The FlashCanon Lab ( offers a collection of his Flash experiments.

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Table of Contents

Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes

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