Jason Fincanon brings together expert guidance on every step of the Flash web advertising production process, from planning and design through launch, tracking, and traffic generation. Drawing on extensive personal experience, Fincanon helps you make sure to ask the questions that need to be asked upfront, and anticipate production “speed bumps” before they trip you up. You'll learn better ways to set up Flash advertising files, provide "deep linking" within Flash content, trim file-size "fat," develop to standards, automate common tasks with scripting, even use third-party rich media technologies.
From its quality control coverage to its reusable ActionScript code, Creating Flash Advertising will be indispensable to every production and creative professional involved in Flash advertising. Bill Camarda, from the December 2007 Read Only