Creating Graphics for Learning and Performance: Lessons in Visual Literacy / Edition 1

Creating Graphics for Learning and Performance: Lessons in Visual Literacy / Edition 1

by Linda L. Lohr
     
 

ISBN-10: 013090712X

ISBN-13: 9780130907127

Pub. Date: 10/07/2002

Publisher: Prentice Hall Professional Technical Reference

It's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings—including web-based training and distance learning. This book explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also…  See more details below

Overview

It's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings—including web-based training and distance learning. This book explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also the thinking, experimenting, and evaluating that goes into a good design. Blending information from such diverse sources as instructional design and architecture, graphic arts and ergonomics, the author provides a wealth of examples, exercises, and hands-on activities that reinforce content. Underlying everything is information processing theory and an emphasis on the importance of designing visuals that not only appeal to the eyes, but also support cognitive processes by helping learners select the most important information, organize that information, and integrate it into memory. For teachers and instructional designers.

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Product Details

ISBN-13:
9780130907127
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
10/07/2002
Edition description:
Older Edition
Pages:
324
Product dimensions:
8.18(w) x 10.84(h) x 0.61(d)

Table of Contents

Pt. IIntroduction1
Ch. 1Visual Literacy for Educators and Trainers3
Ch. 2Visuals and Learning23
Ch. 3The Building Blocks: Tools, Actions, and Perceptions (TAP)47
Pt. IIShaping Instruction to Facilitate Learning61
Ch. 4From Type to Typography63
Ch. 5Shape Tools103
Ch. 6Color, Depth, and Space131
Ch. 7Actions: Contrast, Alignment, Repetition, and Proximity155
Ch. 8Figure/Ground Perceptions173
Ch. 9Hierarchy Perceptions199
Ch. 10Gestalt Perceptions241
Pt. IIIPutting It All Together281
Ch. 11ACE It! Analyze, Create, Evaluate283
Ch. 12Resources305
Index319

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