Creating Images and the Psychology of Marketing Communication [NOOK Book]


This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Read More Show Less
... See more details below
Creating Images and the Psychology of Marketing Communication

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$85.00 price


This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Read More Show Less

Product Details

  • ISBN-13: 9781410617392
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 1/17/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 440
  • File size: 4 MB

Table of Contents

Contents: C.W. Park, Foreword. Preface. Part I: Theories of Image. D.M. Boush, S.M. Jones, A Strategy-Based Framework for Extending Brand Image Research. L.A. Brannon, T.C. Brock, Measuring the Prototypicality of Product Categories and Exemplars: Implications of Schema Correspondence Theory. J. Kimura, Emergence and Change of Consumer Product Image in Social Constructionism Perspective. P.J. Mazzocco, T.C. Brock, Understanding the Role of Mental Imagery in Persuasion: A Cognitive Resources Model Analysis. B. Schmitt, From Image to Experience. Part II: Country Image. W. Na, Y. Son, C-H. Kim, R. Marshall, Building a National Image With Words: The Role of Word of Mouth in Establishing Korea's International Image. D-S. Cho, Y-G. Suh, Measuring the National Image: The Case of South Korea. G. Larsen, V. George, The Social Construction of Destination Image: A New Zealand Film Example. K. Jung, A-K. Kau, Chinese Consumers' Evaluation of Hybrid Country of Origin Products: Effects of Decomposed Elements of Country of Origin, Brand Name, and Consumers' Ethnocentrism. Part III: Individual and Celebrity Source Image. A.A. Parulekar, P. Raheja, Managing Celebrities as Brands: Impact of Endorsements on Celebrity Image. S. Yoon, P.T. Vargas, A Cultural Third-Person Effect: Actual and Expected Effects of Source Expertise Among Individualists and Collectivists. K.E. Kahle, L.R. Kahle, Sports Celebrities' Image: A Critical Evaluation of the Utility of Q Scores. K-H. Han, F. de Gregorio, A Range of Female Beauties: A Cross-Cultural Analysis of Cosmetics TV Commercials. Part IV: Corporate Image. Y. Yi, S. La, Well-Matched Employees Make Customers Happy: Effects of Brand-Employee Congruence. C-H. Kim, T. Suh, Managing the Multidimensionality of Corporate Image: From the Stakeholders' Multilayered Experience Perspective. C.S. Weeks, T.B. Cornwell, M.S. Humphreys, Conceptualizing Sponsorship: An Item and Relational Information Account. Part V: Individual Characteristics and Culture. W-S. Kim, D.M. Boush, A. Marquardt, L.R. Kahle, Values, Brands, and Image. K.I. Powers, Image Attributes of Automobiles and Their Influence on Purchase Price Decision. H. Jung, Assessing the Influence of Cultural Values on Consumer Susceptibility to Social Pressure for Conformity: Self-Image Enhancing Motivations vs. Information Searching Motivation. T-J. Liao, L-T. Bei, The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan. Y-C. Shen, L-T. Bei, C-Y. Wu, Cross-Cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)