Creating Online Media: A Guide to Research, Writing and Design on the Internet / Edition 1

Creating Online Media: A Guide to Research, Writing and Design on the Internet / Edition 1

by Carole Rich
     
 

Product Details

ISBN-13:
9780072296617
Publisher:
McGraw-Hill Higher Education
Publication date:
10/28/1998
Edition description:
PACKAGE
Pages:
345
Product dimensions:
8.10(w) x 9.50(h) x 0.60(d)

Table of Contents

Introduction
Pt. 1Mastering Basic Skills1
Ch. 1Gutenberg to Gigabytes2
Ch. 2Browsing Basics20
Ch. 3Searching Skills40
Ch. 4Online Media Criteria60
Ch. 5Online Communities72
Ch. 6Basic HTML94
Ch. 7Beyond Basics118
Ch. 8Moving Day160
Pt. 2Creating a Media Web Site189
Ch. 9Media Site Planning190
Ch. 10Web Advertising210
Ch. 11Web Site Design228
Pt. 3Applying Journalism Skills247
Ch. 12Online Reporting and Research248
Ch. 13Writing for the Web268
Ch. 14Legal and Ethical Issues294
Style Guide317
The Virtual Media Sourcebook321
Credits331
Glossary333
Index339

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