Creating the Customer-Driven Academic Library

Creating the Customer-Driven Academic Library

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by Jeannette Woodward
     
 

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Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional “brick and mortar” library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today’s academic librarians. Her

Overview

Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional “brick and mortar” library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today’s academic librarians. Her trailblazing strategies center on keeping the customer’s point of view in focus at all times to help you

Integrate technology to meet today’s student and faculty needs
Revaluate the role and function of library service desks
Implement staffing strategies to match customer expectations
Create new and effective promotional materials

Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

Product Details

ISBN-13:
9780838990452
Publisher:
ALA Editions
Publication date:
01/01/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
File size:
476 KB

Meet the Author

Jeannette Woodward is a principal of Wind River Library and Nonprofit Consulting. After a career in academic library administration, she began a second career in public libraries, serving as director of the Fremont County Library System in the foothills of the Wind River Mountains of Wyoming. Woodward is the author of several books, including What Every Librarian Should Know about Electronic Privacy (2007), Nonprofit Essentials: Managing Technology (2006), Creating the Customer-Driven Library: Building on the Bookstore Model (2005), and Countdown to a New Library: Managing the Building Project (2000). She holds a master's degree in library and information science from Rutgers University, with doctoral study at the University of Texas at Austin.

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Creating the Customer-Driven Academic Library 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago