Creating the Enterprise (with Small Business Videos Printed Access Card) / Edition 1

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Overview

CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers — and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"— confident, focused individuals who take initiative to organize a project, in situations with some complications and risk, in order to make things happen. The text explores a wide range of topics using three levels of analysis (person, environment, and business) students can employ during three stages of change: recognizing and developing opportunities, progress and growth, and transition. While it provides an excellent overview of essential business principles and practices, CREATING THE ENTERPRISE is focused on helping students define, develop, and ultimately achieve their personal and professional goals.

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Product Details

  • ISBN-13: 9780324353631
  • Publisher: Cengage Learning
  • Publication date: 1/10/2008
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 456
  • Product dimensions: 8.08 (w) x 9.95 (h) x 0.69 (d)

Meet the Author

William B. Gartner is the Arthur M. Spiro Professor of Entrepreneurial Leadership at Clemson University. He received his B.A., M.B.A., and Ph.D. from the University of Washington. Prior to joining Clemson University, he taught at the University of Virginia, Georgetown University, San Francisco State University, and the University of Southern California. In 2005, he received the FSF-NUTEK Award, an international award for outstanding accomplishments in entrepreneurship and small business research. He is a research fellow at Entrepreneurship and Small Business Research Institute (ESBRI) in Stockholm, Sweden, and on the board of advisors for the International Danish Entrepreneurship Academy (IDEA). Professor Gartner co-founded the Entrepreneurship Research Consortium, which initiated and manages the Panel Study of Entrepreneurial Dynamics (PSED). Dr. Gartner has published in JOURNAL OF BUSINESS VENTURING, ENTREPRENEURSHIP THEORY AND PRACTICE, the ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF MANAGEMENT, SMALL BUSINESS ECONOMICS, and the JOURNAL OF SMALL BUSINESS MANAGEMENT. He has received funding from the Kauffman Foundation, Coleman Foundation, U.S. Department of Education, U.S. Small Business Administration, Pacific Gas and Electric Company, the National Endowment for the Arts, and others. His research explores how enterprisers identify opportunities, solve startup problems, and successfully launch new businesses. He is furthering the study of entrepreneurial narrative.

Marlene G. Bellamy formed Writeline Associates in 1990, after 13 years as an investment and corporate banker. She has applied her finance experience to the academic and corporate arenas, collaborating with authors and publishers on 15 major college and graduate-level business textbooks and related educational materials. Her contributions include chapters; special features such as chapter-opening vignettes, practitioner and investor interviews, boxes, and case studies; and instructor's manuals for corporate finance, investing, marketing, management, introduction to business, and personal finance textbooks. She also provided corporate communication services in finance, marketing, and technology to units of Deloitte & Touche LLP, for which she co-authored annual reports on the software industry; wrote and edited several technology-oriented newsletters; and prepared marketing communications materials. She lives in La Jolla, California and received her B.A. from Smith College and MBA from Boston College.

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Table of Contents

PART 1: AN ENTERPRISING FRAMEWORK. 1. Enterprise: Creating a Framework for Success. 2. Enterprisers. 3. Enterprising Fundamentals. 4. What Is an Enterprise? 5. The Legal and Regulatory Environment of Business. PART 2: THE ENTERPRISING PROCESS. 6. Discovering Opportunities. 7. Feasibility. 8. Business Plans and Planning. PART 3: ENTERPRISING STRATEGIES. 9. Pathways to Enterprise Creation. 10. Purchasing a Business. 11. Franchising. PART 4: THE ENTERPRISING MIND. 12. The Enterprising Mind.

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