Creating The New E-Business Company: Innovative Strategies For Real-World Applications / Edition 1 by Michael P. Gendron | 9780324224856 | Hardcover | Barnes & Noble
Creating The New E-Business Company: Innovative Strategies For Real-World Applications / Edition 1

Creating The New E-Business Company: Innovative Strategies For Real-World Applications / Edition 1

by Michael P. Gendron
     
 

ISBN-10: 0324224850

ISBN-13: 9780324224856

Pub. Date: 10/27/2005

Publisher: Cengage Learning

E-Business abounds, but the secret to profits continues to elude many. Until now. E-biz expert Michael Gendron turns the tide as he explains that the emergence of technology demands a change in the way management views and thinks about business—not just in the way it employs business technologies. Gendron shows management how to use technologies to maximize

Overview

E-Business abounds, but the secret to profits continues to elude many. Until now. E-biz expert Michael Gendron turns the tide as he explains that the emergence of technology demands a change in the way management views and thinks about business—not just in the way it employs business technologies. Gendron shows management how to use technologies to maximize their potential by thinking of their businesses in entirely new ways. There are myriad benefits to be gained from new technologies, but that's where typical management thinking stops. To have a true e-commerce mindset one must ask: What things must we do to earn these benefits? How must we rethink our businesses? What, in fact, are we trying to accomplish? CREATING THE NEW E-BUSINESS COMPANY: INNOVATIVE STRATEGIES FOR REAL-WORLD APPLICATIONS gives managers the tools to find the answers for their organizations. Powerful, practical, and insightful, it illustrates how a conversion to e-commerce thinking boosts bottom line benefits—in real time.

Product Details

ISBN-13:
9780324224856
Publisher:
Cengage Learning
Publication date:
10/27/2005
Edition description:
New Edition
Pages:
224
Product dimensions:
5.90(w) x 9.10(h) x 1.20(d)

Table of Contents

1. A Brief History of the Web. 2. The Evolution of E-Business. 3. The Most Significant Components of the Web Used in Any Basic E-Business Application. 4. Analyzing the Practical Uses of the Web. 5. In-depth Functional Analysis: Worksheets and Assessment tools. 6. Constituents and Activities Completed Within A Business Function. 7. E-Business Strategy. 8. Assessing the Organization and the People Necessary to Implement the Strategy. 9. Methods to Master the Plan. 10. Availability of Major Software Packages and IT Applications for Implementing Portions of "E-Business". 11. Sustaining a Business Process: Continuously Improve Communications, Research and Transaction Processing.

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