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From Barnes & NobleThe Barnes & Noble Review
You’re serious about building (or rebuilding) a web site. You want it to be useful, cost-effective, simple. You want it to look good, work right, and draw traffic. One book will make your job a lot easier: Creating Web Sites: The Missing Manual.
Matthew McDonald starts by reviewing the basics of individual page development, from basic HTML to style sheets. Then, it’s on to promoting your site, making it search-friendly, and building a community (there’s even a chapter on blogging).
Years ago, it was tough to add interactive tools like shopping carts, or to “monetize” your site with advertising or associate programs. Now, with help from companies like eBay, Amazon, and Google, it’s easier. McDonald shows how to take advantage of their free or cheap tools. The advice is practical throughout. No breathless hype: just the way things really work. Bill Camarda, from the December 2005 Read Only