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Creating Web Sites: The Missing Manual
     

Creating Web Sites: The Missing Manual

by Matthew MacDonald
 

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Think you have to be a technical wizard to build a great web site? Think again. For anyone who wants to create an engaging web site—for either personal or business purposes—Creating Web Sites: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

Overview

Think you have to be a technical wizard to build a great web site? Think again. For anyone who wants to create an engaging web site—for either personal or business purposes—Creating Web Sites: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

Like every Missing Manual, you can count on Creating Web Sites: The Missing Manual to be entertaining and insightful and complete with all the vital information, clear-headed advice, and detailed instructions you need to master the task at hand. Author Matthew MacDonald teaches you the fundamentals of creating, maintaining, and updating an effective, attractive, and visitor-friendly web site—from scratch or from an existing site that's a little too simple or flat for your liking.

Creating Web Sites: The Missing Manual doesn't only cover how to create a well-designed, appealing, smart web site that is thoroughly up to date and brimming with the latest features. It also covers why it's worth the effort by explaining the rationale for creating a site in the first place and discussing what makes a given web site particularly aesthetic, dynamic, and powerful. It further helps you determine your needs and goals and make well informed design and content decisions.

Creating Web Sites: The Missing Manual includes a basic primer on HTML, working with JavaScript, and incorporating services like Paypal's shopping cart, Amazon's associate program, and Google AdSense and AdWords. It delivers advanced tricks for formatting, graphics, audio and video, as well as Flash animation and dynamic content. And you'll learn how to identify and connect with your site's audience through forms, forums, meta tags, and search engines.

This isn't just another dry, uninspired book on how to create a web site. Creating Web Sites: The Missing Manual is a witty and intelligent guide for all of you who are ready to make your ideas and vision a web reality.

Editorial Reviews

bn.com
The Barnes & Noble Review
You’re serious about building (or rebuilding) a web site. You want it to be useful, cost-effective, simple. You want it to look good, work right, and draw traffic. One book will make your job a lot easier: Creating Web Sites: The Missing Manual.

Matthew McDonald starts by reviewing the basics of individual page development, from basic HTML to style sheets. Then, it’s on to promoting your site, making it search-friendly, and building a community (there’s even a chapter on blogging).

Years ago, it was tough to add interactive tools like shopping carts, or to “monetize” your site with advertising or associate programs. Now, with help from companies like eBay, Amazon, and Google, it’s easier. McDonald shows how to take advantage of their free or cheap tools. The advice is practical throughout. No breathless hype: just the way things really work. Bill Camarda, from the December 2005 Read Only

Product Details

ISBN-13:
9780596008420
Publisher:
O'Reilly Media, Incorporated
Publication date:
10/07/2005
Series:
Missing Manual Series
Pages:
560
Product dimensions:
7.11(w) x 9.17(h) x 1.09(d)

Meet the Author

Matthew MacDonald is a science and technology writer with well over a dozen books to his name. Web novices can tiptoe out onto the Internet with him in Creating a Website: The Missing Manual. HTML fans can learn about the cutting edge of web design in HTML5: The Missing Manual. And human beings of all description can discover just how strange they really are in the quirky handbooks Your Brain: The Missing Manual and Your Body: The Missing Manual.

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