Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
In the new media mix, libraries need to stand up and effectively communicate their benefits as a preferred provider of information and entertainment resources. By following the step-by-step guidance of Doucett, branding pro turned librarian, libraries can begin to develop branding that makes a difference. With branding scaled and tailored to the nonprofit public library arena, this guide
- Clarifies marketing and branding
- Explains where to start
- Shows how to define the message and grab attention with visuals
- Considers pitfalls
The book covers everything from working with outside experts to evaluating and maintaining your library's brand, illustrated by case studies from other libraries. For those who have made a start, the chapters stand on their ownlibrarians can pick up wherever they left off. End-of-chapter exercises enhance the feedback process. Tips, suggestions for success, and answers to frequently asked questions ensure your team collaborates on a library brand that will bring more patrons through the door!
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
In the new media mix, libraries need to stand up and effectively communicate their benefits as a preferred provider of information and entertainment resources. By following the step-by-step guidance of Doucett, branding pro turned librarian, libraries can begin to develop branding that makes a difference. With branding scaled and tailored to the nonprofit public library arena, this guide
- Clarifies marketing and branding
- Explains where to start
- Shows how to define the message and grab attention with visuals
- Considers pitfalls
The book covers everything from working with outside experts to evaluating and maintaining your library's brand, illustrated by case studies from other libraries. For those who have made a start, the chapters stand on their ownlibrarians can pick up wherever they left off. End-of-chapter exercises enhance the feedback process. Tips, suggestions for success, and answers to frequently asked questions ensure your team collaborates on a library brand that will bring more patrons through the door!

Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
140
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
140Product Details
ISBN-13: | 9780838909621 |
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Publisher: | American Library Association |
Publication date: | 05/12/2008 |
Pages: | 140 |
Product dimensions: | 5.90(w) x 9.00(h) x 0.40(d) |