Creative Advertising / Edition 2

Creative Advertising / Edition 2

by Mario Pricken
     
 

ISBN-10: 0500287333

ISBN-13: 9780500287330

Pub. Date: 06/28/2008

Publisher: Thames & Hudson

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of…  See more details below

Overview

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.

Product Details

ISBN-13:
9780500287330
Publisher:
Thames & Hudson
Publication date:
06/28/2008
Edition description:
Second Edition
Pages:
272
Sales rank:
378,010
Product dimensions:
9.90(w) x 11.20(h) x 0.80(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >