Creative Arts Marketing / Edition 2

Creative Arts Marketing / Edition 2

by Elizabeth Hill, Terry O'Sullivan, Catherine O'Sullivan
     
 

ISBN-10: 0750657375

ISBN-13: 9780750657372

Pub. Date: 07/21/2003

Publisher: Taylor & Francis

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of

…  See more details below

Overview

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'

Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Product Details

ISBN-13:
9780750657372
Publisher:
Taylor & Francis
Publication date:
07/21/2003
Edition description:
REV
Pages:
382
Product dimensions:
0.79(w) x 7.44(h) x 9.69(d)

Table of Contents

The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.

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