×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
     

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

by Cameron S. Foote
 

See All Formats & Editions

The go-to guide on how to market a creative organization, why it is important, and what techniques work.

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional

Overview

The go-to guide on how to market a creative organization, why it is important, and what techniques work.

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

Product Details

ISBN-13:
9780393733785
Publisher:
Norton, W. W. & Company, Inc.
Publication date:
11/14/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
223
File size:
440 KB

Meet the Author

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews